First Timers Roadmap to Trade Show SuccessWe see you, Fabian in accounting, Janet the intern, or even Miguel the…
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First Timers Roadmap to Trade Show SuccessWe see you, Fabian in accounting, Janet the intern, or even Miguel the…
We've Talked About the Do's of Your Exhibit Booth Here are the Don'tsWe can talk about everything you could do to make…
Generate the Most Leads Possible with These Helpful Tips!A big part of any exhibit is lead generation. Attending a trade…
At their core, trade shows are visual and artistic endeavors that stretch the abilities of marketing teams to create…
Trade shows serve a myriad of purposes. From advertising new products to getting your company name out in the open…
Event strategy is an incredibly important tool for every business's marketing team, and one of the most complex problems…
Case Study: 4BF Skyrocketing Success with Trade Shows
They say dog is man's best friend. We don't know about you, but we like giving our best friends only the, well, best. Enter 4BF (For Best Friends) , a dog toy company headquartered in Albuquerque, NM that produces the finest quality, non-toxic, plant-derived, natural rubber pet toys specifically formulated for pet safety and enjoyment.4BF is a…
15 Trade Show Tips for First Time Exhibitors
So you've decided to exhibit at a trade show. Congratulations! This is going to be one of the hardest, most rewarding things you can do for your business. There's a lot more that goes into a successful trade show experience other than showing up. But have no fear, we're here to help you through your first trade show experience. We've compiled a…
How to Create a Truly Unique Booth Space by Using What You Already Have
Anyone that has exhibited at a trade show knows that designing a memorable booth can be intimidating and expensive. But you don't have to throw money at your booth to have an impactful, traffic-stopping display. Creating a memorable trade show booth that doesn't break your bank simply comes down to investing time and some creative energy into your…
Successful Lead Follow Up Tips and Tricks
Lead follow-up is a way to take control of your sales and keep your company front of mind for the customer. But how do you do it? You don't want to be that person that's constantly begging for the attention of your lead like a puppy begging at your heel. In reality, you do want to be available (and quickly) to the right leads, but there are ways to…
11th Annual B2B Expo a Huge Success!
The 11th Annual B2B Expo, New Mexico's largest Strategic Networking event & Business-to-Business Expo, was a huge success last week with a packed house of 920 in attendance. This year we used Addmi's new Technology App, making it easy to track attendance and attendee preferences. The event broke previous attendance records with 836 attendees and…
Tips and Tricks to Spring Clean your Trade Show Marketing Strategy
Your marketing strategy should be a living document. If you haven't updated your marketing strategy in the past two years, it's time to pull it out, dust it off and update it. Your marketing strategy should be a living document, flexing and stretching every 12 months with the ever-so-quickly-changing digital landscape. Reviewing your strategy often…