Photo Source: Pixabay Experiential marketing, also known as engagement marketing, is a strategy that's growing in…
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Photo Source: Pixabay Experiential marketing, also known as engagement marketing, is a strategy that's growing in…
At their core, trade shows are visual and artistic endeavors that stretch the abilities of marketing teams to create…
Photo by Bedbible from Pexels The Debate About Social Media's Impact on SEOThe folks at Google have not made it easy to…
Graphic designers and marketing managers think and communicate ideas differently. Designers tend to focus on graphic…
Your trade show booth may seem like it's less important than what you are actually selling, but we're here to tell you,…
Having trouble getting sponsors to commit to your event? Your cookie-cutter, one-size-fits-all sponsorship package may…
Tips and Tricks to Spring Clean your Trade Show Marketing Strategy
Your marketing strategy should be a living document. If you haven't updated your marketing strategy in the past two years, it's time to pull it out, dust it off and update it. Your marketing strategy should be a living document, flexing and stretching every 12 months with the ever-so-quickly-changing digital landscape. Reviewing your strategy often…
Pros and Cons of Exhibiting vs. Attending Tradeshows
You may ask yourself if it is worth it to attend a trade show? Well, it all depends. It can be if you have a clear understanding of the pros and shortcomings of participating along with a good idea of what you hope to accomplish while you are at the show. To make it easier to measure your ROI, it is important to have a clear goal in mind and ensure…
Used Displays: The Budget Friendly Way to Get Quality Displays
Considering getting a trade show display but unsure if a new display is the right decision? Choosing a used trade show display can be a great alternative for most budget-conscious businesses and first-time companies looking to explore the opportunities that trade shows present. For those who own older displays where 90% of the pieces still look new…
5 Tips for Right-Sizing a Brand New Trade Show Display
Purchasing and designing a new trade show display can be a daunting process, especially when you remember that your company will likely have to live with that display for the next several years. No pressure there! So how can you be sure that you're choosing the right size exhibit one that will perform well now and in the future? Here are a few tips…
Logo Redesign Tips and Trends
Unlike fine wines, most corporate logos don't improve with age. In fact, with so many consumer and technology firms changing course and evolving at lightning speed, most logos are unlikely to survive beyond a three-year shelf life. If your company logo is in need of a makeover, be sure to check out these logo redesign tips and trends.Biggest…
The Art and Science of Trade Show Booth Lighting
Like women's cosmetics, good booth lighting highlights your display's most interesting features and hides its flaws. When executed well, booth lighting subtly guides visitors' attention in such a way that the light sources themselves become nearly imperceptible. But all that glitters is not gold, and too much of the wrong type of lighting can ruin…