The COVID-19 pandemic did a number on the way businesses and marketing were done in the corporate world. In-person events were traded in for virtual meetings. Giveaways and demonstrations that required social interaction and touching of objects were eliminated from the calendar altogether.
Social media engagement is one of the hallmarks of successful business practice in 2021. We live on the internet, and if you don’t put your company out in the WebSphere, you will struggle mightily to make money and grow your brand. Here are the 11 best tips we could think of to help you interact successfully with your followers.
Trade shows are an exciting place. They raise the visibility of your business and help you make connections with new customers, not to mention show off some sleek displays and merchandise. However, while the environment of a trade show can be quite exciting, even fun, it’s vital to remember that everything about getting your business into that exhibition hall is going to cost money.
It’s only a matter of time before your brand-new, shiny exhibit begins to look a little less than that. The process of transporting your exhibit materials from trade show to trade show is bound to take a toll, so what are you supposed to do to make sure your booth is still leaving the best impression on your participants?
A business’s social media accounts aren’t just for advertising their products. With a strong social media presence, a business is capable of reaching customers they could have never been able to reach with traditional marketing tactics, and they’re able to develop personal connections with engaging online content.
Unless your company has an unlimited trade show budget, you likely have to pick and choose between a dozen or more suitable shows over the course of a year. Now more than ever, it’s important to put your time and energy into the events that will net you the highest return on your investment. But how to choose the right ones? Before committing your company to exhibiting at a particular event or conference, be sure to ask yourself — and the show organizer — the following questions.
Since the term “very important person” was coined in the 1930’s, businesses everywhere have realized the potential of these special guests and their ability to affect their bottom line. It’s widely known that 80% of a business’s revenue can come from just 20% of its overall customers. Treating that 20% of customers like the VIPs they are is a fantastic way to ensure they stay a valued customer.