One of the simplest ways to optimize your marketing tactics and capture valuable data about clients and prospective clients is through trade show surveys. These simple interactions can provide companies with invaluable feedback about their services and products and even their exhibits and event marketing strategies. By employing a targeted trade show survey, companies can determine their ideal customer’s needs and expectations to create marketing plans guaranteed to succeed.
Undoubtedly, one of the most affected corporate fields in 2020 was live trade show events. And, unfortunately, the industry continues to experience the negative consequences of the COVID-19 pandemic shutdowns, with billions of dollars’ worth of revenue lost in canceled and postponed events–and these ramifications will likely continue for years to come.
As websites and web users have turned toward more user-friendly experiences, Google will now be considering page experience when determining search engine rankings.
Undoubtedly, 2020 will go down in marketing history books as the worst year on record for in-person trade shows. Given that trade shows are a core aspect of thousands of businesses, it’s sure to return in the coming post-COVID years–but it’s going to look a little different.
It’s obvious to anyone in the trade-show industry that events post-COVID will be an entirely new beast, with different expectations, rules, and dynamics. One of the biggest differences experts are reporting is a dramatic decrease in budgets for in-person trade shows, which is understandable given the shift towards digital marketing.
The impact of COVID-19 has promised that when–and it is when, not if–in-person trade shows return to our calendars, marketers will be facing slashed budgets for executing their events.
2020 was a year for the history books, and its wide-reaching consequences affected every corner of society–including in-person events. Any marketer will tell you that 2020 was the year of a thousand ZOOM calls–maybe even more. But, given their high-value return with face-to-face interactions with customers, in-person shows will return. However, marketing managers may be facing a depleted budget.
Post-COVID Money-Saving Tips for Trade Show Exhibits
It goes without saying that 2020 was the worst year for in-person trade shows, possibly in all of marketing history. However, they will return–but they’ll look a little different, starting with marketers having a dearth of cash they’re able to dedicate to in-person events, after the turn towards digital marketing during the pandemic.
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The thoughts, opinions, and beliefs of consumers familiar with your product are one of the most valuable pieces of information to bolster your marketing strategy. There’s a reason why the average consumer makes a purchase only after reading 10 online customer reviews. It’s because of the power of social proof!
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In an age in which content is seemingly endless thanks to the internet, businesses must constantly find new ways to leverage their content marketing strategy to stand out against the pack. With 70% of marketers investing in content marketing in 2020, there’s too much competition for boring content to make the cut.