Blog
How To Create a User Persona
When companies are faced with the challenge of launching new products and services or even just revitalizing what they’re currently offering, one of the best steps they can take is to create user personas. By doing the research and going through the effort of molding these personas, you’re able to fully know your target audience and test the waters for your product.
Standing Out in Your Next Trade Show
So much work goes into conceptualizing, creating, building, and transporting your booth to a trade show. So, it can almost feel unfair when you get to the trade show and realize so many other businesses have put just as much time and effort into their booths, too.
What Makes an Effective Trade Show Booth?
The trade show is a great environment to meet with customers, build anticipation for your products, size-up your competition, and connect more directly with consumers of all shapes and sizes. But once you arrive in the trade show hall and see all the other exhibits of similar size, with similar layouts, and similar colors, suddenly your booth can look like just one more un-special, bland cutout. The good news is that there are plenty of ways to make your trade show booth a unique experience that will drive customers and make sure that you are the life of the trade show.
Planning Your Exhibit Booth Electrical Needs
Every event manager knows that planning the electrical components of your booth is one of the most challenging parts of attending exhibit shows. Not only is it a complex process, but any flaws or miscalculations can cause serious delays and extra costs, potentially ruining your exhibit show experience.
How to Shift Your Exhibit to a Virtual Event
2020 forced the entire globe to adjust to social distancing standards and stay-at-home regulations. The result? Rising popularity in virtual and hybrid events. Experts have been predicting that the trade show market is going to see an uptick in exhibit shows in the 3rd quarter of 2021–but that doesn’t mean virtual events are going to go away.
How to Budget For Your Exhibit
In today’s climate, it’s more important than ever to optimize your exhibit budget. Experts everywhere are reporting that the novel COVID-19 virus drastically decreased marketing event planners’ budgets. This, as well as the shifting landscape of tradeshows post-2020, has made an efficient exhibit budget invaluable.
Why General Data Protection Regulation Matters
The General Data Protection Regulation (GDPR) replaced the EU’s outdated data protection regulations in Spring of 2018. While at first glance this may not seem to affect exhibitors, it does affect lead generation of EU citizens. To be more specific, the GDPR has updated privacy safeguards for how businesses collect and store the personal data of clients and prospective clients.
Exhibitor Transportation Costs on the Rise
The cost of exhibit transportation has gone up in the past several years. Unfortunately, companies who rely on trade shows for their revenue are left with exorbitant fees and no clues about how to avoid them or how they racked them up.
Exhibit Economic Outlook 2021
2020 was a year of drastic, unpredictable, and devastating change–and the exhibit business community wasn’t unaffected. In fact, experts have estimated that compared to 2020–when marketers believed that they’d be attending 54 events that year–marketers are now anticipating attending only 21 events–that’s less than half the number we were at a little over a year ago, and it’s with virtual, hybrid events.
Writing Surveys- Everything You Need to Know
One of the simplest ways to optimize your marketing tactics and capture valuable data about clients and prospective clients is through trade show surveys. These simple interactions can provide companies with invaluable feedback about their services and products and even their exhibits and event marketing strategies. By employing a targeted trade show survey, companies can determine their ideal customer’s needs and expectations to create marketing plans guaranteed to succeed.
