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Ask the Experts: Are Trade Show Expenses Tax Deductible?
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Running your own business and signing up for trade shows is exciting, but tax time can be confusing. If you are unsure about whether any of your trade show expenses are tax-deductible, you are not alone. Good news — there are many tax-deductible trade show expenses! Let’s go over some of the most common tax-deductible trade show expenses.
Data Collection: How to Gather and Use Data in Your Marketing Funnels
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Data Collection at Each Stage of the Marketing Funnel
How you communicate with would-be customers varies according to where they are in the purchasing decision process. Which lead-generating tools work best when consumers are in the awareness stage versus the consideration and purchase stages?
Influencer Marketing
Influencer marketing has revolutionized the way companies now market to their audiences. Influencers, like their name suggests, have a powerful pull with their audience, who are invested in the products they use, as well as their opinions of new products and services. Influencer marketing is a growing platform and will only get larger and more lucrative. For most marketing managers in 2020, influencer marketing is one of the most important aspects of their overall marketing strategy.
Top-Rated Lead Capture Tools for Trade Shows
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Lead capture, also known as lead retrieval, is vital for trade show exhibitors. Capturing booth visitors’ contact information and product interest is the first step in the lead management process. Lead nurturing and lead tracking comes later, but let’s start with a look at these top-rated lead capture apps.
Why is SMS Marketing the Future of Direct Response Marketing?
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What is SMS Marketing?
SMS stands for “short messaging service.” In layman’s terms, that means text message marketing.
If you immediately think “spam marketing” when you hear about text message marketing, you should know that much has changed in recent years.
Hashtagging: DOs and DON’Ts of Using Hashtags
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The DOs and DON’Ts of Using Hashtags
The history of hashtagging can be traced back to a web marketer named Chris Messina. In 2007, he pitched his idea about grouping tweets to the founders of Twitter, and although they didn’t see the value in it right away, the idea eventually took off once Messina began to use hashtags in his tweets.
5 Ways to Increase Your Organic Reach on Social Media
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Getting Organic Reach on Social Media is Challenging But Achievable
The simplest definition of organic reach is “How many people can you reach for free on a social media platform?” These days, it’s not so easy to reach your target without using paid ads, and one reason it’s so difficult is that major social media players have changed or adjusted their algorithms during the past few years.
6 Ways to Use Social Media to Drive Traffic to Your Website
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Go Beyond Standard Practices for Using Social Media
It’s not only search engine results pages (SERPs) that lead potential customers to click on your website. In the U.S., people spend an average of two hours daily on social media sites, and, globally, more than a million new users are joining social media platforms each day. Digital marketing experts tell us that quality content and engagement on social media contribute to brand success. But are there more specific ways to directly drive people from social media to your site? Continue reading to learn what are the best tools and techniques.
Secret Weapons: Ways to Use Social Media to Improve SEO
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The Debate About Social Media’s Impact on SEO
The folks at Google have not made it easy to understand whether social media affects SEO. In 2010, the company said that social signals – likes, shares, views, pins, etc. – did play a role in determining the rankings that show up on people’s search engine results pages (SERPs). But a few years later, they reported that social signals were not used in Google’s algorithm to determine rankings.
5 Things to Make Your Content Marketing More Productive
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Content marketers are great multitaskers. You can take the resources you are given and turn them into something more. There are always new ways to make your content marketing more productive, and in 2020, there’s more competition than ever. So, with that in mind, we came up with our 5 favorite ways to make your content marketing more productive!
