The other day, I met a musician at an SBA event. She shared that many years ago she exhibited at her 1st trade show and…
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$18.99
$25.00Sale
Color:Red/Dark blue/White
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Style
- Banner Stand
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- All-Aluminum Frame
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- 183260098
The other day, I met a musician at an SBA event. She shared that many years ago she exhibited at her 1st trade show and…
First Timers Roadmap to Trade Show SuccessWe see you, Fabian in accounting, Janet the intern, or even Miguel the…
When I think about being a CEO and business owner, the people I get to work with are the #1 reason I do what I do. I…
Trade show floor space is the real estate market of the exhibitor space. Like the actual real estate and housing market,…
There are two elements to surviving the trade show business. One is ensuring your exhibit and your show are a success,…
An expertly executed exhibition event requires advance preparation, clear communication between all vendors, and a…
11th Annual B2B Expo a Huge Success!
The 11th Annual B2B Expo, New Mexico's largest Strategic Networking event & Business-to-Business Expo, was a huge success last week with a packed house of 920 in attendance. This year we used Addmi's new Technology App, making it easy to track attendance and attendee preferences. The event broke previous attendance records with 836 attendees and…
Tips and Tricks to Spring Clean your Trade Show Marketing Strategy
Your marketing strategy should be a living document. If you haven't updated your marketing strategy in the past two years, it's time to pull it out, dust it off and update it. Your marketing strategy should be a living document, flexing and stretching every 12 months with the ever-so-quickly-changing digital landscape. Reviewing your strategy often…
How to Show off Multiple Product Lines without Making Your Booth Space Over-Crowded
When your business sells multiple line items, the idea of fitting all of your products in an 8' x 8' booth space can be daunting. How do you fit everything that accurately defines your brand, products and general mission into your booth? How much is too much? Sometimes it's a fine line between subtle and overwhelming. Since trade shows are our…
Post-Event Surveys: Why Theyre Important
Feedback is the lifeblood of market research. Customer surveys are key to defining your ideal client's needs, wants and pain points. An online survey is an effective, time efficient way to get this information. But what do you ask, when do you ask it and how do you use the answers? Read on for helpful insights to your survey woes and maybe even…
Buyer Motivators and How to Best Qualify a Buyer
During the initial discovery meeting, there is a sense of excitement that resonates through attendees. Also as a salesperson, we are excited about a new opportunity.The client feels something different though. They may be excited for different reasons, based on the type of buyer they are. They could be happy for finding a company to be the 3rd bid,…
Pros and Cons of Exhibiting vs. Attending Tradeshows
You may ask yourself if it is worth it to attend a trade show? Well, it all depends. It can be if you have a clear understanding of the pros and shortcomings of participating along with a good idea of what you hope to accomplish while you are at the show. To make it easier to measure your ROI, it is important to have a clear goal in mind and ensure…