Most exhibitors assume people stop because a booth looks "impressive" or expensive. In reality, the decision happens…
Most exhibitors assume people stop because a booth looks "impressive" or expensive. In reality, the decision happens…
Trade shows can be an incredible growth channel or a costly guessing game. Many teams invest thousands in booth design,…
When you step into a trade show, your booth is one of many fighting for attention. But with so many displays vying for…
People stop and admire a finished booth on the show floor.“Wow, that looks great,” they say.But what they don’t…
Trade shows are still one of the most effective platforms for businesses to build brand recognition, generate…
Pulling off a large-scale event isn’t just about booking a venue and sending invites. Behind every smooth-running…
Is It Worth Sponsoring or Hosting Your Events?
Georgea
November 8
Event strategy is an incredibly important tool for every business's marketing team, and one of the most complex problems these teams must solve is deciding whether to host or sponsor an event. Both tactics have their own benefitsand their own downsides.However, research has found that 40% of brands are planning on hosting events in the coming…
Standing Out in Your Next Trade Show
Georgea
September 27
So much work goes into conceptualizing, creating, building, and transporting your booth to a trade show. So, it can almost feel unfair when you get to the trade show and realize so many other businesses have put just as much time and effort into their booths, too.With so many booths competing for attention from the same participants, how are you…
What Makes an Effective Trade Show Booth?
Georgea
September 20
The trade show is a great environment to meet with customers, build anticipation for your products, size-up your competition, and connect more directly with consumers of all shapes and sizes. But once you arrive in the trade show hall and see all the other exhibits of similar size, with similar layouts, and similar colors, suddenly your booth can…
How to Shift Your Exhibit to a Virtual Event
Georgea
September 7
2020 forced the entire globe to adjust to social distancing standards and stay-at-home regulations. The result? Rising popularity in virtual and hybrid events. Experts have been predicting that the trade show market is going to see an uptick in exhibit shows in the 3rd quarter of 2021but that doesn't mean virtual events are going to go away.They're…
Trade Show Success Secrets: What Every Exhibitor Should Know
Georgea
September 25
How exhibitors measure trade show success varies from business to business and often differs from one show to the next. But however you define trade show marketing success at your particular company, one thing is clear: Advance planning and goal setting are critical. Successful exhibitors don't just show up and set up. They follow a…
6 Trade Show Games and Activities Guaranteed to Draw a Crowd
Georgea
July 10
You don't exhibit at a trade show in hopes of having an empty booth; you want your booth teeming with prospects! But more booth traffic sometimes forces attendees to wait in line for personal attention from your sales team or walk away entirely. Trade show games and activities help by keeping prospects busy and engaged, giving you more time to…


