Most exhibitors assume people stop because a booth looks "impressive" or expensive. In reality, the decision happens…
Most exhibitors assume people stop because a booth looks "impressive" or expensive. In reality, the decision happens…
Trade shows can be an incredible growth channel or a costly guessing game. Many teams invest thousands in booth design,…
When you step into a trade show, your booth is one of many fighting for attention. But with so many displays vying for…
People stop and admire a finished booth on the show floor.“Wow, that looks great,” they say.But what they don’t…
Trade shows are still one of the most effective platforms for businesses to build brand recognition, generate…
Pulling off a large-scale event isn’t just about booking a venue and sending invites. Behind every smooth-running…
Shake Up the Event Scene with Playful Attendee Engagement Strategies
Georgea
November 18
Striking the perfect balance between creativity and strategy, events today need more than just eye-catching displays to captivate attendees. Traditionally, engagement relied on straightforward presentations and static setups, but the tides are turning. The focus is shifting towards attendee engagement strategies that infuse a sense of play and…
First Timers Trade Show Tips for Success
Georgea
March 25
First Timers Roadmap to Trade Show SuccessWe see you, Fabian in accounting, Janet the intern, or even Miguel the seasoned marketer...Your company signed up for a tradeshow or event sponsorship opportunity and now it's your responsibility to ensure it's successful.Where do you start? I've got you, grasshopper. Below are some basic tips of the trade…
7 Things NOT to do in Your Exhibit Booth
Georgea
May 23
We've Talked About the Do's of Your Exhibit Booth Here are the Don'tsWe can talk about everything you could do to make your booth more appealing until we're blue in the face but what about the things you shouldn't be doing?While there are a lot of different things you can do to attract prospects, there are also some things you should stray away…
Lead Gathering Tips Prior to Your Next Show
Georgea
May 9
Generate the Most Leads Possible with These Helpful Tips!A big part of any exhibit is lead generation. Attending a trade show or conference is expensive. If you don't generate any new leads or connections at your exhibit, then it really isn't worth the investment.The lead-gathering and lead follow-up processes should be one of the first priorities…
Create Successful Signage to Get Noticed
Georgea
March 28
At their core, trade shows are visual and artistic endeavors that stretch the abilities of marketing teams to create realistic and effective advertising. With so many different companies displaying their ideas on the same floor, it is imperative to go outside the box to get noticed by potential leads.If your booth is bland or indistinguishable from…
Why Measuring Leads is Critical for Shows
Georgea
March 14
Trade shows serve a myriad of purposes. From advertising new products to getting your company name out in the open through word of mouth, there are several different reasons one would choose to exhibit a booth at an event.Wherever your reasoning is behind becoming an exhibitor at a trade show, it's a safe bet that you want to produce many leads as…


