Successful trade show exhibitors don’t just show up and set up. They follow a well-thought-out plan.
Exhibitor Packing List: Travel Essentials for Booth Staffers on the Road
Exhibiting at an out-of-town event can seriously boost your brand visibility, not to mention the insights gained from scoping out your competition on the show floor. But whether it’s a small one-day trade show or a week-long business conference, it’s easy to either over- or underestimate how much stuff to bring. This handy exhibitor packing list should help.
10 Money-Saving Tips for Trade Show Exhibitors
For most businesses, exhibiting at trade shows is an essential tool for boosting brand exposure and capturing sales leads. Where else can you meet face-to-face with dozens of prospective clients in a single day? But despite their effectiveness, trade shows can be expensive. Follow these tips to reduce costs and trim the fat off your trade show marketing budget.
Got a Minute? Navigator Modular Pillowcase Displays Are Ready When You Are
Boasting easy tool-free setup and vivid dye-sub printed graphics, pillowcase displays are some of the most striking, versatile, durable, budget-friendly and lightweight trade show exhibits around. But the Navigator product line in particular has taken pillowcase displays to a whole new level. See why Navigator fabric display kits have become an exhibitor favorite.
How and When to Work with Trade Show Union Labor
If your motto is “don’t sweat the small stuff,” then you likely don’t work as a trade show union laborer. From cables and lighting to exhibit placement, setup and tear-down, the talented folks working behind the scenes are laser-focused on the details. But union labor is expensive, and at some point every exhibitor wonders, “Can’t I do some of this work myself?”
6 Trade Show Games and Activities Guaranteed to Draw a Crowd
More booth traffic sometimes forces attendees to wait in line for personal attention from your sales team … or walk away entirely. Trade show games and activities help by keeping prospects busy and engaged, giving you more time to connect with them.
Innovative Event Sponsorship Ideas Big-ticket Sponsors Can’t Resist
Having trouble getting sponsors to commit to your event? Your cookie-cutter, one-size-fits-all sponsorship package may be to blame. In addition to basic sponsorship perks like logo-emblazoned swag, guaranteed trade show booths, and speaking opportunities, high-end event sponsors are increasingly drawn toward packages that include customized offerings and rewards.
Storytelling Tactics for Better Conversions and Brand Growth
From ancient oral histories to blogs, vlogs and social media, storytelling has long served as a means of entertainment, education, cultural preservation, and a way of conveying moral values. It has defined…
Read More 
Trending Now: Hot Topics in Trade Show Marketing and Design
The science of trade show marketing is like a fast-moving subway train. Blink once and not only have you missed an opportunity, but it could be twice as hard to…
Read More 
Exhibitor’s Guide to Trade Show Insurance Coverage
To protect against trade show disasters and worst case scenarios, insurance professionals recommend that exhibitors carry a minimum of four types of insurance.
SHOW MANAGEMENT SERVICES
EMAIL NEWSLETTER SIGNUP
