Successful trade show exhibitors don’t just show up and set up. They follow a well-thought-out plan.
Exhibiting at an out-of-town event can seriously boost your brand visibility, not to mention the insights gained from scoping out your competition on the show floor. But whether it’s a small one-day trade show or a week-long business conference, it’s easy to either over- or underestimate how much stuff to bring. This handy exhibitor packing list should help.
For most businesses, exhibiting at trade shows is an essential tool for boosting brand exposure and capturing sales leads. Where else can you meet face-to-face with dozens of prospective clients in a single day? But despite their effectiveness, trade shows can be expensive. Follow these tips to reduce costs and trim the fat off your trade show marketing budget.
Boasting easy tool-free setup and vivid dye-sub printed graphics, pillowcase displays are some of the most striking, versatile, durable, budget-friendly and lightweight trade show exhibits around. But the Navigator product line in particular has taken pillowcase displays to a whole new level. See why Navigator fabric display kits have become an exhibitor favorite.
If your motto is “don’t sweat the small stuff,” then you likely don’t work as a trade show union laborer. From cables and lighting to exhibit placement, setup and tear-down, the talented folks working behind the scenes are laser-focused on the details. But union labor is expensive, and at some point every exhibitor wonders, “Can’t I do some of this work myself?”
More booth traffic sometimes forces attendees to wait in line for personal attention from your sales team … or walk away entirely. Trade show games and activities help by keeping prospects busy and engaged, giving you more time to connect with them.
Having trouble getting sponsors to commit to your event? Your cookie-cutter, one-size-fits-all sponsorship package may be to blame. In addition to basic sponsorship perks like logo-emblazoned swag, guaranteed trade show booths, and speaking opportunities, high-end event sponsors are increasingly drawn toward packages that include customized offerings and rewards.
To protect against trade show disasters and worst case scenarios, insurance professionals recommend that exhibitors carry a minimum of four types of insurance.
- What's in a name? The Difference Between a Trade Show, Convention and Expo 2.9k views
- Don’t Be Fooled by Trade Show Scams and Scammers 780 views
- Small-scale Projection Mapping Tips for Event Organizers 739 views
- 5 Types of Marketing Collateral You Need for Your Next Trade Show 613 views
- How To: Adobe Illustrator CC – Business Card Template Set Up for Print 393 views
- 6 Emerging Leadership Trends for 2019 and Beyond 393 views
- How to Clean, Store and Refresh Fabric Trade Show Displays 338 views
- 5 Trade Show Booth Ideas for Your Next Show 274 views
- 10 Questions Every Exhibitor Needs to Ask Before Booking a Booth 272 views
- 5 Tips for Creating Engaging Graphic Designs to Empower Your Brand 265 views