More booth traffic sometimes forces attendees to wait in line for personal attention from your sales team … or walk away entirely. Trade show games and activities help by keeping prospects busy and engaged, giving you more time to connect with them.
Innovative Event Sponsorship Ideas Big-ticket Sponsors Can’t Resist
Having trouble getting sponsors to commit to your event? Your cookie-cutter, one-size-fits-all sponsorship package may be to blame. In addition to basic sponsorship perks like logo-emblazoned swag, guaranteed trade show booths, and speaking opportunities, high-end event sponsors are increasingly drawn toward packages that include customized offerings and rewards.
Storytelling Tactics for Better Conversions and Brand Growth
From ancient oral histories to blogs, vlogs and social media, storytelling has long served as a means of entertainment, education, cultural preservation, and a way of conveying moral values. It has defined…
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Trending Now: Hot Topics in Trade Show Marketing and Design
The science of trade show marketing is like a fast-moving subway train. Blink once and not only have you missed an opportunity, but it could be twice as hard to…
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Exhibitor’s Guide to Trade Show Insurance Coverage
To protect against trade show disasters and worst case scenarios, insurance professionals recommend that exhibitors carry a minimum of four types of insurance.
The Biowall Factor: Bring Your Trade Show Booth to Life
In 1970, an adorable chartreuse-colored Muppet named Kermit the Frog told us all that it simply wasn’t easy “bein’ green.” If Kermit were to visit a trade show today, we think he’d be happily surprised. As exhibitors experiment with adding biowalls to their displays, they’re seeing attendees across the country respond with a collective and resounding “ahhhh.”
5 Ways to Dispose of an Unwanted Exhibit
The corset. Platform shoes. Hammer pants. Instinctually, we all can just feel it when it’s time for something to GO AWAY. So when it comes time to get a shiny new trade show exhibit — whether it’s for a campaign, branding or just because — what exactly do you do with an old one? As it turns out, there are lots of options for trade show booth disposal.
Trade Show Videos: Surefire Ways to Command the Spotlight
Done correctly, video will engage passersby like nothing else in the exhibitor’s tool box. Once you’ve grabbed their attention, you can use video to educate, inform and even entertain potential business prospects. Here are some tips for creating trade show videos that captivate your audience while sharing your key message—before, during and after the trade show.
4 Easy Hacks to Avoid WiFi Fees at Trade Shows, Expos and Conventions
For trade show exhibitors, having access to WiFi when you need to conduct business is more of a rule rather than an exception. However, obtaining that access at a trade show can sometimes come with a hefty price tag. Although you may feel as though you have no choice but to pay, with a little research and know-how, you can find a free or low-cost workaround.
Trade Show Terminology: Learn the Lingo and Show Like a Pro
Like most specialty industries, the world of trade show marketing has its own unique language. For exhibitors, knowing how to speak the lingo is critical. Learn these key terms to avoid costly misunderstandings between you and your exhibit design firm, show management representatives, shipping and freight vendors, on-site labor supervisors, and booth staffers.
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