Month: October 2020
Secret Weapons: Ways to Use Social Media to Improve SEO
The Debate About Social Media’s Impact on SEO
The folks at Google have not made it easy to understand whether social media affects SEO. In 2010, the company said that social signals – likes, shares, views, pins, etc. – did play a role in determining the rankings that show up on people’s search engine results pages (SERPs). But a few years later, they reported that social signals were not used in Google’s algorithm to determine rankings.
5 Things to Make Your Content Marketing More Productive
Content marketers are great multitaskers. You can take the resources you are given and turn them into something more. There are always new ways to make your content marketing more productive, and in 2020, there’s more competition than ever. So, with that in mind, we came up with our 5 favorite ways to make your content marketing more productive!
Cast a Wider Net with Live Virtual Hybrid Events
Virtual events – whether used by themselves or in tandem with your on-site trade show – can extend the reach of your message, create a greater return on investment. See how hybrid events provide added value in a time when travel budgets have been slashed and your target audience may not have time to attend a live show!
