At their core, trade shows are visual and artistic endeavors that stretch the abilities of marketing teams to create realistic and effective advertising. With so many different companies displaying their ideas on the same floor, it is imperative to go outside the box to get noticed by potential leads.
It can be difficult to determine exactly how successful a trade show is by any single metric.
The early bird gets the worm, or in the world of business, the prompt organizer gets their supplies for a discounted rate. That person doesn’t have to worry about missing out on a last-needed chair or having one of the staffers not arrive before the show because the plane tickets were sold out.