Create Successful Signage to Get Noticed
At their core, trade shows are visual and artistic endeavors that stretch the abilities of marketing teams to create realistic and effective advertising. With so many different companies displaying their ideas on the same floor, it is imperative to go outside the box to get noticed by potential leads.
If your booth is bland or indistinguishable from competitors, you’ve lost money and time before the show has even started. Below are some of the best ways to get noticed by show-goers when participating in a trade show.
The best marketing strategists understand that using art is one of the most pertinent strategies to pique someone’s interest in a company or product. Most humans are visual learners and will respond to bright and vivid displays much more frequently than drab ones; it’s why a police car uses flashing red and blue lights instead of black or gray.
Making your lights, big paintings, graphic artwork, and font unique means your display stands out compared to the rest. Even if others are thinking the same thing, you will take the cake with many different styles instead of just one or two.
Have a Sense of Humor
Business is serious stuff, but that doesn’t mean there can’t be levity added to the situation, especially if what your company is selling can more easily incorporate some laughs. It may be harder to do this if you’re selling something a little dry, like computers or tech, but where there’s a creative will, there’s a way.
Make fun of industry trends, poke at the stereotypes of the product you are selling with some self-deprecation, etc. Even a little potty humor or time-sensitive jokes about pop culture are effective if they are done in good taste. Use the joke to pull people in, but don’t go so far that your booth becomes the joke of the event to the consumers on hand.
Make Your Booth Interactive
This is one of the harder objectives for any company trying to create a trade show booth that is inviting and stands out from the rest. These events are supposed to be fun and exciting, and there’s nothing that is more of the antithesis of this concept than setting up a show that puts the consumer completely on the sideline. You must get creative in engaging the audience as much as possible.
Make your booth interactive by demonstrating your product with customer involvement. If you are a tech firm that is revolutionizing virtual reality headsets, ask the show-goers to put on the contraptions and test them out. Ask for feedback and encourage them to bring friends and family up on the booth stage so that word-of-mouth talk about your company becomes viral right inside the building!
Craftily Incorporate Diagrams and Numbers
Even though a lot of this advice has been in the artistic sphere, marketing is still a concrete and measured practice, for both consumer and businessperson. And who says you can’t make numbers look sexy? Create a booth that is mathematically practical and not afraid to mix in some flair.
Say you are running a company that sells water filters and you are trying to demonstrate how much liquid the device can purify in a certain timespan. Instead of saying it can produce 10 cups of clean water in 10 minutes, show people the actual amount of water that is on the diagram or literally show it with physical glasses. This mixes both visual and numerical demonstration for a best-of-both-worlds approach.
When All Else Fails, Just Have Fun!
Trade shows and the signage at them are supposed to bring some well-needed fun to the bland daily routine of business and commerce. Spicing up your display makes the proceedings exciting and simultaneously brings more publicity to your company. As long you keep this positive mindset, success should follow!