Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
EDCO (Equipment Development Company)
Client Testimonials
We needed a better way to display our vendors. We represent big brand names, and we need to represent them well. We also needed our sales team to be more refreshed for the show as well as entertaining customers, prospects, and vendors. In years past, we were working so hard setting up the show that we were already worn out by the time the show started.
Jason Bohannon, Director of Sales and Marketing
EDCO (Equipment Development Company)
Founded in 1959 by entrepreneurs Leo Swan and Ed Harding, EDCO revolutionized the concrete floor grinder and established the Equipment Development Company. Today, EDCO remains a family-owned business, offering a range of "Rental-Tough" products designed for durability and reliability in various construction and industrial applications.
SHOWS: ARA, CRA
Booth Size: 30 x 50
For their upcoming trade shows, EDCO aimed to:
1. Make a Statement:
Demonstrate the scale and capabilities of EDCO's machinery and equipment to attendees.
2. Product Demonstrations:
Provide areas for live product demonstrations to facilitate customer interactions and drive equipment sales.
3. Training Sessions:
Offer training opportunities at trade shows to educate attendees on the usage and benefits of their equipment. Tradeshow Strategy In June 2021, as trade shows began to make a strong comeback post-COVID, EDCO, in collaboration with their agency Arachnidwork
In June 2021, as trade shows began to make a strong comeback post-COVID, EDCO, in collaboration with their agency Arachnidworks, initiated a rebranding campaign. Arachnidworks reached out to EXHIB-IT! to assist with designing a new display for EDCO. The design needed to be open-concept with ample storage for broken-down crates used for shipping machinery, as EDCO wanted to avoid waiting for crate returns at shows.
The Solution
Our Solution EXHIB-IT! worked closely with both Arachnidworks and EDCO to understand their needs and objectives. The solution involved:
- Listening to Client Needs: Collaborating closely with Arachnidworks and EDCO to design an open-concept display that included storage space for crates and showcased their machinery effectively.
- Efficient Design: Developing a display that complemented EDCO's new brand concept, highlighting their machinery and equipment.
- Full-Service Show Management: Providing comprehensive services, including storage, shipping, labor at shows, and complete show management. This allowed EDCO to focus on their products and customer interactions.
The Results
The newly designed display by EXHIB-IT! successfully elevated EDCO's brand visibility and helped them achieve their trade show goals. The booth was used at the ARA 2021 trade show in Las Vegas and has been utilized in subsequent shows, with enhancements made each year.
- Brand Leadership: EXHIB-IT!'s design and execution at ARA positioned EDCO as a brand leader in the manufacturing sector.
- Increased Engagement: The design facilitated increased attendee engagement through live educational and demonstration sessions.
- Sales Leads: The effective booth design and layout contributed to a significant increase in sales leads.
Trade Show Products
Leveraging our skills in print and design services, all the way through to comprehensive trade show management, our experienced, dedicated team is committed to ensuring your next trade show is a resounding success. With meticulous planning, seamless execution, and a keen eye for detail, we strive to create an impactful, memorable experience for your brand and attendees alike!
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Why Choose Us
20+ years of industry experience
Dedicated project managers
Tailored booths for your brand
Testimonials
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