Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
ABQ
ABQ
Visit Albuquerque is the official destination organization for the city, responsible for promoting Albuquerque as a competitive and world-class destination for leisure, meetings, conventions, and sports. Their efforts enhance the city’s public image as a dynamic place to live and work. Through the impact of travel, Visit Albuquerque strengthens the city's economic position and provides opportunities for the community.
Travel & Tourism - Destination Marketing Organization
SHOWS: ASAE, Connect Marketplace
Booth Size: 20x10, convertible to 10x10
Visit Albuquerque’s Sales, Services, and Sports commissions teams attend shows and events nationwide to build relationships with organizers and planners, aiming to increase meetings and conventions in the city. Tradeshows are crucial for fostering face-to-face interactions that lead to long-term relationships.
The Solution
To support the immersive experience of Albuquerque, we incorporated organic textures beyond static printed graphics. Several client-driven necessities shaped the booth’s structure in a purposeful manner.
Immersive Elements:
- The booth included a ceiling and custom flooring beyond standard tradeshow carpet.
- Adobe walls with hanging Chile ristras.
- Displays of local indigenous pottery.
- The floor featured printed vinyl emulating traditional Saltillo tiles.
- “Vigas,” or wooden beams, were printed onto a traditional adobe wall to enhance authenticity.
The Results
Despite a tight timeline, budget constraints, and multiple decision-makers, the project successfully captured the essence of Albuquerque. This accomplishment is a source of pride for both the exhibit house and the New Mexican community. The next challenge is figuring out how to ship Chile ristras across the continental U.S. Stay tuned for updates from Visit Albuquerque’s sales team after their upcoming shows in August and September.
Trade Show Products
Leveraging our skills in print and design services, all the way through to comprehensive trade show management, our experienced, dedicated team is committed to ensuring your next trade show is a resounding success. With meticulous planning, seamless execution, and a keen eye for detail, we strive to create an impactful, memorable experience for your brand and attendees alike!
Case Studies
Our Clients
Tools
My Quote Builder
Experience seamless planning with My Quote Builder at EXHIB-IT! Tailor your exhibit needs with customized solutions, from design to implementation, and get an instant estimate for your perfect trade show booth.
Upload Artwork
Streamline your process with our Upload Artwork tool. Easily submit your high-resolution graphics and let our expert team ensure your designs are print-ready for a flawless presentation.
Why Choose Us
20+ years of industry experience
Dedicated project managers
Tailored booths for your brand
Testimonials
Blogs
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