Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
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MTA
Client Testimonials
In the old days, setup was two days of dirty, back-breaking work. This year, we completed setup in less than a day. We weren’t sweaty or worn out, and the tear-down process took just five hours — with two fewer people than we had for setup! In my 20 years of show experience, this was by far the best."
Jason Bohannon, Director of Sales and Marketing
MTA
MTA Distributors is the nation’s largest supplier of outdoor power equipment, parts, and rental equipment. With over 30 years of experience in the industry, MTA provides a wide range of products from top-tier brands, serving rental, construction, and landscape companies across the United States. Their commitment to customer service, product expertise, and timely delivery has positioned them as a trusted partner in the equipment rental industry.
SHOWS: ARA, CRA
Booth Size: 30x50
Services: New custom booth design and build, complete show management (labor, supervision, day-of management)
MTA aimed to find a company that could:
1. Simplify Booth Setup:
Reduce the time and labor involved in booth setup and teardown to allow their sales team more time to focus on engaging with attendees.
2. Improve Vendor Representation:
Ensure that the brands MTA represents are prominently displayed, highlighting their partnerships and scale within the industry.
3. Optimize Equipment Displays:
Create an accessible, visually appealing layout that showcases MTA's extensive product offerings, from lightweight to heavy equipment, while ensuring safety and ease of navigation for attendees.
4. Energize the Sales Team:
Streamline booth operations to keep the sales team refreshed and ready to connect with prospects and clients throughout the event.
Tradeshow Strategy
MTA aimed to create a more efficient and engaging booth experience at the annual ARA Tradeshow. With a 30x50 space filled with heavy equipment and leading vendor brands, MTA needed a streamlined setup to better represent their extensive product offerings. The key goals were to reduce the time and effort spent on booth installation and dismantling while ensuring their sales team remained energized and focused on customer engagement throughout the show. MTA also prioritized showcasing their value proposition and vendor partnerships, while creating an inviting, interactive space for attendees.
The Solution
To meet MTA Distributors’ needs, EXHIB-IT! designed a custom booth that balanced functionality, brand visibility, and ease of use. The booth featured a large overhead lightbox that prominently displayed MTA’s value proposition, “America’s Largest Distributor of Rental Equipment,” ensuring it was visible from across the exhibit hall. Vendor logos were integrated throughout the booth on 13-foot towers that also served as storage spaces, maximizing both brand exposure and practicality.
To showcase MTA’s wide range of products, EXHIB-IT! incorporated pedestals of varying heights to display both lightweight and heavy equipment. This not only created a dynamic and visually engaging space but also allowed attendees to interact directly with the equipment in a safe and organized environment. The improved layout ensured that the booth was accessible, easy to navigate, and prevented the overcrowding that MTA had experienced in previous years.
By optimizing the design, EXHIB-IT! significantly reduced setup and teardown times. The inclusion of built-in storage for empty boxes and unsold products further streamlined operations, allowing MTA’s team to pack up efficiently at the end of the show. With a clear map for product placement, MTA’s sales team could complete setup in just a few hours, compared to the two full days it previously required. This not only saved valuable time but also ensured that the team was well-rested and fully focused on engaging with prospects and clients during the show.
The Results
The custom booth designed by EXHIB-IT! delivered impressive results for MTA Distributors at the ARA Tradeshow. By reducing setup and teardown times, MTA saved a total of 192 man-hours, allowing their team to leave the show a full day earlier than usual. This cut down on hotel and meal expenses, adding to the overall cost savings.
The simplified setup process allowed MTA’s sales team to focus on their primary goal: engaging with prospects, clients, and vendors. The refreshed team reported higher levels of energy throughout the event, leading to stronger connections with key attendees and more productive conversations.
The booth itself made a significant impact on attendees. The integration of vendor logos and the dynamic equipment displays captured attention, while the improved layout made it easy for visitors to navigate the space and interact with MTA’s wide range of products. By enhancing brand visibility and streamlining booth operations, MTA was able to achieve its goal of creating a more engaging and efficient trade show experience.
Trade Show Products
Leveraging our skills in print and design services, all the way through to comprehensive trade show management, our experienced, dedicated team is committed to ensuring your next trade show is a resounding success. With meticulous planning, seamless execution, and a keen eye for detail, we strive to create an impactful, memorable experience for your brand and attendees alike!
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Why Choose Us
Expertise
20+ years of industry experience
Customer Service
Dedicated project managers
Custom Solutions
Tailored booths for your brand
Testimonials
I feel that I'm worthy of writing a review of Exhib-it now that we have partnered and executed two expo booth set-ups and tear-downs.
I cannot express enough how great this company has been to work with. They are extremely communicative and take pride in over-the-top execution. Each setup and tear-down staff has been extremely friendly, effective, and timely. They are seriously the nicest people to work with.
Solo Stove looks forward to working with Exhib-it for all our events in the future! Special shoutout to DJ and Stephanie!
I am so pleased with everything this team does! The customer service is beyond great, the designer is extremely talented and has a true gift, and their production team has met every wild deadline I have thrown their way. Thank you Exhib-It for bringing my true vision of BuildMySOP to life!
Wonderful company, friendly and helpful staff and just a pleasure to do business with. Prodcuts are good quality and hold up well. I have personally worked with Libby and she is patient, kind, and very helpful.
Great company that puts an exceptional amount of care and detail in EVERYTHING they do. I could not recommend EXHIB-IT! enough. You can tell they truly care about providing value and that you, as a customer/client, feel taken care of.
We have used Exhib-It for all of our conference marketing needs. Their staff is extremely professional and the quality of their booth materials, graphics, and other collateral is far beyond that offered elsewhere in the market. Unequaled customer service and professionalism is their hallmark. We at SNA Software strongly recommend Exhib-It to other companies without reservation.
EXHIB-IT! has a great team of professionals. They did an excellent job of quality control, notifying us of a few issues with our design files. They helped us get the file right, and the final product was stunning!
We had a relatively short time frame to get ready for a trade show in Las Vegas, NV. The team at Exhib-It did a fantastic job in helping get content and imagery for our display booth. It was an attractive display that received numerous compliments. I highly recommend Exhib-It for your display.
We love the customer service and availability of our friends at EXHIB-IT.
They are on the cutting edge of marketing and technology! The materials we've acquired from them are helping our Church be relevant and bring quality of connection. Big Thanks to the team at EXHIB-IT!
These guys are awesome! They serviced us LAST MINUTE, 6:00 pm and did it with a smile. They got our businesses out of a big Exhibit Show Bind. I'm so greatful to DJ and her team.
the BEST customer service! The sign was ordered and the finished product was done quickly and perfectly. This is the second time we purchased a sign through Exhib-IT and we are very happy with the quality of the signs.
I have been working with Exhib-IT! for over 20 years. Phenomenal customer service! Great designers, fast turn around times.
Google rating score: 5.0 of 5, based on 106 reviews
Blogs
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