Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
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Travel Portland
Travel Portland
Travel Portland is the promoter and steward of their evolving city, embracing progressive values that transform the travelers who visit. Travel Portland generates travel demand that drives economic impact for Portland. They do this by promoting the destination in bold, innovative, and collaborative ways that harness Portland's personality and values, connecting visitors to authentic experiences.
SHOWS: ASAE, IMEX
Booth Size: 20 x 10, convertible to 10 x 10
Services: Booth design and build, storage, shipping, and complete show management.
For their upcoming trade shows, Travel Portland's new booth had to achieve three main tasks:
1. Make a Statement:
Demonstrate the scale and wonder of the city of Portland through large-scale graphics, custom flooring, and massive replicas of local landmarks.
2. Meeting Spaces:
Provide spaces for face-to-face interactions with stakeholders in the meeting and convention fields to drive sustainable visitation growth.
3. Engage, Educate, Entertain:
Draw in attendees to introduce and showcase Portland's unique culture, values, and must-see places.
Tradeshow Strategy
Design Concept: Out with the Old, In with the New Travel Portland's previous booth felt like a local market square with directional signage replicating street signs and a food truck showcasing Portland's unique food truck culture. While it captured the essence of Portland, it lacked visual appeal. The goal for the new booth was to visually modernize this concept, shifting from feeling Portland to seeing Portland. The previous booth shared a taste of the city's culture but lacked the visual awe and wonder it evokes.
The Solution
Design Elements:
- Custom Flooring: Designed to replicate the Willamette River.
- Display Bridge: Featured images of Portland's iconic bridges at a massive scale.
- Visual Dominance: Mountains, waterfalls, and cityscapes visually dominated the booth, evoking the same awe these landmarks stir in person.
- Neon Signs: Custom neon signs replicated city landmarks.
- Greenery: Lush green plants adorned the open space, paying homage to the Pacific Northwest.
The custom-built exhibit had become a significant expense and a challenge to maintain, with three custom displays requiring 14 large storage crates, making it costly and difficult to manage. Additionally, the exhibit was not designed for easy setup and teardown at national shows.
Our Solution EXHIB-IT! needed to design a solution with the appropriate brand hierarchy and space allocations to meet three distinct show needs. Each show had its own theme, and Travel Portland wanted to maximize space while staying within budget. EXHIB-IT! worked closely with Travel Portland's marketing team to identify each show's objectives, budget allocations, and how to effectively exhibit the brand graphics for each attendee's needs.
EXHIB-IT! proposed a new design, build, and budget plan to illustrate a way to save on long-term ownership costs. A new modern trade show display could replace all three current displays, reducing the storage needs to just four crates and one pallet.
The Results
This new design set Travel Portland apart from other competitive tourism cities and created a more engaging, best-in-class experience in their 20" x 20" space at ASAE and IMEX Shows, while saving them over $26,539.40 per year.
The booth delighted Travel Portland's audience and helped them achieve their goals. The booth delivered beyond client expectations and the attendee engagement was considered a success.
- Attendee Engagement: High engagement over the course of two days at ASAE.
- Professional Photography: Numerous individuals were professionally photographed at the IMEX Show.
- Digital and Social Reach: Extensive reach through digital and social interactions, extending the impact of their booth beyond those present at the shows.
Trade Show Products
Leveraging our skills in print and design services, all the way through to comprehensive trade show management, our experienced, dedicated team is committed to ensuring your next trade show is a resounding success. With meticulous planning, seamless execution, and a keen eye for detail, we strive to create an impactful, memorable experience for your brand and attendees alike!
Case Studies
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My Quote Builder
Experience seamless planning with My Quote Builder at EXHIB-IT! Tailor your exhibit needs with customized solutions, from design to implementation, and get an instant estimate for your perfect trade show booth.
Upload Artwork
Streamline your process with our Upload Artwork tool. Easily submit your high-resolution graphics and let our expert team ensure your designs are print-ready for a flawless presentation.
Why Choose Us
Expertise
20+ years of industry experience
Customer Service
Dedicated project managers
Custom Solutions
Tailored booths for your brand
Testimonials
I feel that I'm worthy of writing a review of Exhib-it now that we have partnered and executed two expo booth set-ups and tear-downs.
I cannot express enough how great this company has been to work with. They are extremely communicative and take pride in over-the-top execution. Each setup and tear-down staff has been extremely friendly, effective, and timely. They are seriously the nicest people to work with.
Solo Stove looks forward to working with Exhib-it for all our events in the future! Special shoutout to DJ and Stephanie!
I am so pleased with everything this team does! The customer service is beyond great, the designer is extremely talented and has a true gift, and their production team has met every wild deadline I have thrown their way. Thank you Exhib-It for bringing my true vision of BuildMySOP to life!
Wonderful company, friendly and helpful staff and just a pleasure to do business with. Prodcuts are good quality and hold up well. I have personally worked with Libby and she is patient, kind, and very helpful.
Great company that puts an exceptional amount of care and detail in EVERYTHING they do. I could not recommend EXHIB-IT! enough. You can tell they truly care about providing value and that you, as a customer/client, feel taken care of.
We have used Exhib-It for all of our conference marketing needs. Their staff is extremely professional and the quality of their booth materials, graphics, and other collateral is far beyond that offered elsewhere in the market. Unequaled customer service and professionalism is their hallmark. We at SNA Software strongly recommend Exhib-It to other companies without reservation.
EXHIB-IT! has a great team of professionals. They did an excellent job of quality control, notifying us of a few issues with our design files. They helped us get the file right, and the final product was stunning!
We had a relatively short time frame to get ready for a trade show in Las Vegas, NV. The team at Exhib-It did a fantastic job in helping get content and imagery for our display booth. It was an attractive display that received numerous compliments. I highly recommend Exhib-It for your display.
We love the customer service and availability of our friends at EXHIB-IT.
They are on the cutting edge of marketing and technology! The materials we've acquired from them are helping our Church be relevant and bring quality of connection. Big Thanks to the team at EXHIB-IT!
These guys are awesome! They serviced us LAST MINUTE, 6:00 pm and did it with a smile. They got our businesses out of a big Exhibit Show Bind. I'm so greatful to DJ and her team.
the BEST customer service! The sign was ordered and the finished product was done quickly and perfectly. This is the second time we purchased a sign through Exhib-IT and we are very happy with the quality of the signs.
I have been working with Exhib-IT! for over 20 years. Phenomenal customer service! Great designers, fast turn around times.
Google rating score: 5.0 of 5, based on 106 reviews
Blogs
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