Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors assume people stop because a booth looks "impressive" or expensive. In reality, the decision happens…
Trade show production is the backbone of any successful exhibition. While marketing draws people in, it is the…
When it comes to trade shows, a booth acts as more than a space to display your products; it is your primary opportunity…
When you walk a trade show floor, it’s easy to spot which booths pull people in and which ones fall flat. Sometimes…
For years, exhibitors have assumed that a bigger booth equals a better outcome. More square footage feels like progress.…
How to Protect Your Exhibit Materials
Georgea
August 2
We all know that there's no guaranteed way to make sure your booth materials always go completely unscathed. They must make it through shipping, handling, loading, unpacking, installing, and rigging. With every new set of hands-on your booth, the potential for damage and loss increases.But not taking steps to properly protect your exhibit materials…
Is Exhibiting Right for You?
Georgea
July 26
Source: Pixabay Exhibiting at a trade show is an exciting prospect and can pay off with huge returns! But it also requires a large financial and time investment. If you're wondering how to decide if this is the route for you, here are a few things to consider.Target AudienceIf you know who your ideal customers are, you should know if they are…
How to Make Your Best First Impression at Trade Shows
Georgea
July 19
Source: Pixabay Trade shows aren't just for enthusiasts and line-level users, they're for decision-makers. Often a year's worth of inventory and projections are determined over the course of one or more trade shows.A strong first impression can make or break your success at these critical industry events. Here are a few recommendations for making…
7 Steps to Capture the Medias Attention
Georgea
July 12
Photo Source: Pixabay From the perspective of an exhibitor, trade shows tend to be about one thing and one thing only: attendees.While getting as many prospects and clients to walk through your exhibition as you can is what it's all about, there is one audience that can have a significant impact on the success of your event: members of the…
10 Add on Bonus Tips to Court the Media
Georgea
July 5
Photo Source: Pixabay Trade shows and events can provide the perfect environment to promote your brand and broadcast your message and utilizing the power of the press can help you achieve that beyond measure.By working with established trade journalists, you can increase your chances of getting the media attention that you need to be successful.…
10 More Tips to Court the Media: Part Two
Georgea
June 28
Photo Source: Pixabay In the world of public relations, one of the most powerful weapons is the media.The more buzz you can create around your trade show, the more your exhibitors and attendees will want to be involved. And what better way to create buzz than to get media reps interested in covering your trade show? After all, one story from a…


