Exhibitor Packing List: Travel Essentials for Booth Staffers on the Road

September 11
Exhibitor Packing List: Travel Essentials for Booth Staffers on the Road
Exhibiting at an out-of-town event can seriously boost your brand visibility, not to mention the insights gained from scoping out your competition on the show floor. But whether it's a small one-day trade show or a week-long business conference, it's easy to either over- or underestimate how much stuff to bring. This handy exhibitor packing list…

Understaffed? Grow Your Own Sales Talent in Time for Your Next Trade Show

January 30
Understaffed? Grow Your Own Sales Talent in Time for Your Next Trade Show
Frontline sales managers are under pressure to ensure that every event on the trade show marketing calendar will be staffed by at least two members from the sales team. But if you've recently lost a top performer to a competitor or departmental budget cuts, that's not always possible. The ideal solution? A backup sales team that can flex in during…
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