Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors assume people stop because a booth looks "impressive" or expensive. In reality, the decision happens…
Trade show production is the backbone of any successful exhibition. While marketing draws people in, it is the…
When it comes to trade shows, a booth acts as more than a space to display your products; it is your primary opportunity…
When you walk a trade show floor, it’s easy to spot which booths pull people in and which ones fall flat. Sometimes…
For years, exhibitors have assumed that a bigger booth equals a better outcome. More square footage feels like progress.…
Cutting Installation and Dismantling Costs at Post-COVID Trade Shows
Georgea
July 6
It's obvious to anyone in the trade-show industry that events post-COVID will be an entirely new beast, with different expectations, rules, and dynamics. One of the biggest differences experts are reporting is a dramatic decrease in budgets for in-person trade shows, which is understandable given the shift towards digital marketing.However, trade…
How to Decrease Spending on Storage, Transportation, and Drayage for Trade Shows
Georgea
June 29
The impact of COVID-19 has promised that whenand it is when, not ifin-person trade shows return to our calendars, marketers will be facing slashed budgets for executing their events.Consider Alternative Storage OptionsThere are different ways of looking at alternative modes of storing your exhibits and event materials.With so many employees working…
Tips to Reduce In-Person Trade Show Graphics Costs Post-COVID-19
Georgea
June 22
2020 was a year for the history books, and its wide-reaching consequences affected every corner of societyincluding in-person events. Any marketer will tell you that 2020 was the year of a thousand ZOOM callsmaybe even more. But, given their high-value return with face-to-face interactions with customers, in-person shows will return. However,…
Check out these tips on how to decrease spending on your physical exhibit.
Georgea
June 15
Post-COVID Money-Saving Tips for Trade Show Exhibits It goes without saying that 2020 was the worst year for in-person trade shows, possibly in all of marketing history. However, they will returnbut they'll look a little different, starting with marketers having a dearth of cash they're able to dedicate to in-person events, after the turn towards…
6 Ways to Ask for Customer Testimonials Without Feeling Awkward
Georgea
June 8
Photo source: PixabayThe thoughts, opinions, and beliefs of consumers familiar with your product are one of the most valuable pieces of information to bolster your marketing strategy. There's a reason why the average consumer makes a purchase only after reading 10 online customer reviews . It's because of the power of social proof!The Power of…
How Much Do Graphics Really Matter in Content Marketing?
Georgea
June 1
Photo source: PexelsIn an age in which content is seemingly endless thanks to the internet, businesses must constantly find new ways to leverage their content marketing strategy to stand out against the pack. With 70% of marketers investing in content marketing in 2020, there's too much competition for boring content to make the cut.Graphics: The…


