Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors assume people stop because a booth looks "impressive" or expensive. In reality, the decision happens…
Trade show production is the backbone of any successful exhibition. While marketing draws people in, it is the…
When it comes to trade shows, a booth acts as more than a space to display your products; it is your primary opportunity…
When you walk a trade show floor, it’s easy to spot which booths pull people in and which ones fall flat. Sometimes…
For years, exhibitors have assumed that a bigger booth equals a better outcome. More square footage feels like progress.…
5 Tips for Right-Sizing a Brand New Trade Show Display
Georgea
August 8
Purchasing and designing a new trade show display can be a daunting process, especially when you remember that your company will likely have to live with that display for the next several years. No pressure there! So how can you be sure that you're choosing the right size exhibit one that will perform well now and in the future? Here are a few tips…
How to Clean, Store and Refresh Fabric Trade Show Displays
Georgea
August 1
Fabric trade show displays are the go-to favorite for many exhibitors, and for good reason. But despite their popularity, fabric displays are just that fabric which means that, just like clothing, they are prone to rips and tears, stains, fading, and even mold if not stored properly. Protect your investment and keep your fabric display in good…
What to Look for in a Trade Show Manager
Georgea
July 25
Thinking of hiring a trade show manager? The most effective trade show managers have a very specialized set of skills. Whether you're considering hiring your own in-house talent or outsourcing to a third-party vendor, there are certain traits you'll want to look for during your search to ensure you're netting the best talent available.Duties of a…
Best Mobile Event Apps to Boost Engagement, Networking and Lead Gen
Georgea
July 18
No more business cards. No more "blind date" networking with people whom you know nothing about. No more scrambling to try to prove ROI after exhibiting or sponsoring a show. Mobile event apps remove all the obstacles and inefficiencies of traditional trade show networking and make it possible for you to meet the right contacts in half the time. In…
Exhibit Backwalls: Design with the Customer in Mind
Georgea
July 11
With so many different styles to consider, choosing the perfect backwall for your exhibit is no easy task. And deciding on text and images can be even trickier. But when you design with the customer in mind, you'll be amazed at just how effortless trade show backwall design can be.First, Set Your GoalsIf you ever drop in to visit our showroom here…
Used Displays: The Budget Friendly Way to Get Quality Displays
Georgea
June 27
Considering getting a trade show display but unsure if a new display is the right decision? Choosing a used trade show display can be a great alternative for most budget-conscious businesses and first-time companies looking to explore the opportunities that trade shows present. For those who own older displays where 90% of the pieces still look new…


