Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors assume people stop because a booth looks "impressive" or expensive. In reality, the decision happens…
Trade show production is the backbone of any successful exhibition. While marketing draws people in, it is the…
When it comes to trade shows, a booth acts as more than a space to display your products; it is your primary opportunity…
When you walk a trade show floor, it’s easy to spot which booths pull people in and which ones fall flat. Sometimes…
For years, exhibitors have assumed that a bigger booth equals a better outcome. More square footage feels like progress.…
How to Prove Your Programs Worth
Georgea
February 7
Unlike other parts of your business model that are easier to track monetarily, figuring out how financially successful a trade show or other marketing event can be convoluted and take some measured evaluation.There are a lot of costs to hosting one of these shows. You must decide what is too extravagant, what is necessary to show the potential of…
Proactive Tips When Hosting a Conference
Georgea
January 31
One of the great discoveries of the coronavirus pandemic was that virtual meetings and conferences could be just as productive and fruitful as they are in-person. Sure, there are some extra hoops you have to jump through to make sure everyone is engaged and gets the memo about start times, involvement in the project, etc. Still, video calls have…
Everything You Need to Know About an ATA Carnet
Georgea
January 24
When you are traveling in and out of a country, you need a passport to ensure to the foreign nation that your identity is valid and that you are a real citizen of that native land. If you have ever gone on a vacation or taken a business meeting somewhere around the globe, you will be familiar with the international requirements.The same concept…
Post Covid Trade Shows: Now What?
Georgea
January 17
The COVID-19 pandemic did a number on the way businesses and marketing were done in the corporate world. In-person events were traded in for virtual meetings. Giveaways and demonstrations that required social interaction and touching of objects were eliminated from the calendar altogether.This meant that trade shows and exhibitions were put on a…
Top 11 Tips for Engaging Your Followers
Georgea
January 10
Social media engagement is one of the hallmarks of successful business practice in 2021. We live on the internet, and if you don't put your company out in the WebSphere, you will struggle mightily to make money and grow your brand. Here are the 11 best tips we could think of to help you interact successfully with your followers.#1 Do…
Costs at a Trade Show You Might Not Expect
Georgea
January 3
Trade shows are an exciting place. They raise the visibility of your business and help you make connections with new customers, not to mention show off some sleek displays and merchandise. However, while the environment of a trade show can be quite exciting, even fun, it's vital to remember that everything about getting your business into that…


