Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors assume people stop because a booth looks "impressive" or expensive. In reality, the decision happens…
Trade show production is the backbone of any successful exhibition. While marketing draws people in, it is the…
When it comes to trade shows, a booth acts as more than a space to display your products; it is your primary opportunity…
When you walk a trade show floor, it’s easy to spot which booths pull people in and which ones fall flat. Sometimes…
For years, exhibitors have assumed that a bigger booth equals a better outcome. More square footage feels like progress.…
Do This, Not That When Survey Writing
Georgea
December 27
Surveys might seem like an easy-breezy part of the marketing exhibit process. It's a great way to get feedback on how you can improve and what about your product most interests participants in trade shows.But it's one thing to craft a survey, and it's quite another thing to craft a survey that will get you the honest responses that you're looking…
How to Bring Life to Your Old Exhibit
Georgea
December 20
It's only a matter of time before your brand-new, shiny exhibit begins to look a little less than that. The process of transporting your exhibit materials from trade show to trade show is bound to take a toll, so what are you supposed to do to make sure your booth is still leaving the best impression on your participants?Of course, the ideal…
How to Launch a Low-Cost Exhibit
Georgea
December 13
If you haven't set up an exhibit before, it can be easy to rack up expenses. But just because you're new to exhibiting doesn't mean you have to pay like it. There are plenty of ways to set up immersive, effective marketing exhibits without breaking the bank.Take Advantage of Discounts and FreebiesNever run an exhibit before? You'd be surprised at…
Making a Big Impact with Your Small Booth
Georgea
December 6
Small exhibits have their limitations. The small size of them means they're often less eye-catching and immersive than larger exhibits, which take up larger footprints of space at trade shows. But exhibits in the 1020 feet size, or even 1010 feet, can command just as much attention as the bigger guys with the right approach . When crafting your…
How We Can Use Social Media to Create Valuable Connections
Georgea
November 29
A business's social media accounts aren't just for advertising their products. With a strong social media presence, a business is capable of reaching customers they could have never been able to reach with traditional marketing tactics, and they're able to develop personal connections with engaging online content.Social media is also a tool that…
10 Questions Every Exhibitor Should Ask Before Booking a Booth Space
Georgea
November 23
Unless your company has an unlimited trade show budget, you likely have to pick and choose between a dozen or more suitable shows over the course of a year. Now more than ever, it's important to put your time and energy into the events that will net you the highest return on your investment. But how to choose the right ones? Before committing your…


