Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
For years, exhibitors have assumed that a bigger booth equals a better outcome. More square footage feels like progress.…
Most teams enter trade shows fully prepared with beautiful graphics, fresh swag, and a flawless logistics plan. They…
Trade shows have changed, and the definition of a booth has changed with them.Today, visibility doesn’t stop at the…
If you’ve ever spent a trade show morning surrounded by crates, cables, and mounting brackets, you know the feeling:…
Trade shows are bustling environments where every brand competes for attention, but many businesses still struggle to…
EXHIB-IT! Awarded Minority Business Supplier Certification
Georgea
July 16
Exciting News! 🎉After some grueling paperwork, we are excited to be able to add another certificate to our list.EXHIB-IT! has been WBENC/WOSB (Women's Business Enterprise National Council) certified for many years. We now also hold Minority Business Supplier Certification!These certifications are more than just marketing. The process to receive…
7 Steps to Capture the Medias Attention
Georgea
July 12
Photo Source: Pixabay From the perspective of an exhibitor, trade shows tend to be about one thing and one thing only: attendees.While getting as many prospects and clients to walk through your exhibition as you can is what it's all about, there is one audience that can have a significant impact on the success of your event: members of the…
8 Creative First-Class Mailer Ideas for Clients and Prospects
Georgea
June 14
Photo Source: Pixabay We've all been stuck in a digital world for so long that it may seem as though the direct mail marketing approach has faded.In truth, it's still highly effective! People and companies received dozens, if not hundreds, of emails a day. But how often do they get an envelope or package via snail mail?The Data & Marketing…
Lead Gathering Tips Prior to Your Next Show
Georgea
May 9
Generate the Most Leads Possible with These Helpful Tips!A big part of any exhibit is lead generation. Attending a trade show or conference is expensive. If you don't generate any new leads or connections at your exhibit, then it really isn't worth the investment.The lead-gathering and lead follow-up processes should be one of the first priorities…
Qualifying Questions that Go Beyond Traditional Questions
Georgea
April 18
Non-Traditional Questions You Should Be Asking!When interviewing prospects, it can be difficult to determine exactly what types of questions you should be asking. You want to go beyond the obvious but how can you ask questions that make your company stand out?Sometimes, one question could make the difference between them doing business with you or…
9 Quick Tips for Creating Post-Show Reports
Georgea
April 11
Enhance Your Post-Show Reports with These Tips and Tricks!Is your post-show report as effective as it can be? Many people may believe that once the exhibit is over, the work is done but that's not the case!When you create an effective post-show report, you have the benefit of a visual representation of your return on investment (ROI). Follow these…


