Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
For years, exhibitors have assumed that a bigger booth equals a better outcome. More square footage feels like progress.…
Most teams enter trade shows fully prepared with beautiful graphics, fresh swag, and a flawless logistics plan. They…
Trade shows have changed, and the definition of a booth has changed with them.Today, visibility doesn’t stop at the…
If you’ve ever spent a trade show morning surrounded by crates, cables, and mounting brackets, you know the feeling:…
Trade shows are bustling environments where every brand competes for attention, but many businesses still struggle to…
What to Do When Good Leads Go Bad
Georgea
April 4
How to Generate Loyal Leads That Will LastIt happens to the best of us the revolving door of leads. It may be easy enough to gain leads, but how can we maintain them?When good leads go bad, it's time to make a change. If someone isn't being responsive, there's usually a reason why so, what can we do to make them stay?We've outlined some basic tips…
How Procrastination Can Ruin It All
Georgea
February 28
The early bird gets the worm, or in the world of business, the prompt organizer gets their supplies for a discounted rate. That person doesn't have to worry about missing out on a last-needed chair or having one of the staffers not arrive before the show because the plane tickets were sold out.When putting together a trade show or other marketing…
What Are the Best Ways to Identify Business Leads?
Georgea
February 21
Going out and getting business leads is arguably the most important part of running a financially successful enterprise. Leads are essentially the potential customers that you attract throughout the lifespan of your business.You must first identify what your leads will be, followed by what your strategies will be for getting them into your business…
Proactive Tips When Hosting a Conference
Georgea
January 31
One of the great discoveries of the coronavirus pandemic was that virtual meetings and conferences could be just as productive and fruitful as they are in-person. Sure, there are some extra hoops you have to jump through to make sure everyone is engaged and gets the memo about start times, involvement in the project, etc. Still, video calls have…
Ask the Experts: Are Trade Show Expenses Tax Deductible?
Georgea
January 22
Running your own business and signing up for trade shows is exciting, but tax time can be confusing. If you are unsure about whether any of your trade show expenses are tax-deductible, you are not alone. Good news there are many tax-deductible trade show expenses! Let's go over some of the most common tax-deductible trade show expenses.Meal…
How to Craft the Ultimate Post-Show Report
Georgea
November 6
Preparing trade show reports shouldn't require a three-hour scavenger hunt, frantically looking up costs and numbers. The key to pain-free post-show reporting is pre-show planning. By devising a report template up-front and deciding ahead of time which data points you'll use to measure success, your post-show reports will practically write…


