Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
For years, exhibitors have assumed that a bigger booth equals a better outcome. More square footage feels like progress.…
Most teams enter trade shows fully prepared with beautiful graphics, fresh swag, and a flawless logistics plan. They…
Trade shows have changed, and the definition of a booth has changed with them.Today, visibility doesn’t stop at the…
If you’ve ever spent a trade show morning surrounded by crates, cables, and mounting brackets, you know the feeling:…
Trade shows are bustling environments where every brand competes for attention, but many businesses still struggle to…
6 Emerging Leadership Trends for 2019 and Beyond
Georgea
October 10
Juggling multigenerational teams and global offices while also tending to individual employees' needs for training, coaching and mentoring? The role of a business leader today is complex and challenging, but ultimately rewarding. Here, we review trending leadership tools and tactics from a variety of thought leaders in the field. 1. Adapt Your…
The Most Effective Recruiting Technique Youre NOT Using
Georgea
August 29
The traditional job interview is like a one-way mirror: It's a great way for the employer to assess an applicant, but it doesn't allow an applicant to get an accurate view of the employer's company culture and workplace dynamic. That's just one of the many drawbacks of the standard recruiting process but is there a better way? Some say yes.Why…
What to Look for in a Trade Show Manager
Georgea
July 25
Thinking of hiring a trade show manager? The most effective trade show managers have a very specialized set of skills. Whether you're considering hiring your own in-house talent or outsourcing to a third-party vendor, there are certain traits you'll want to look for during your search to ensure you're netting the best talent available.Duties of a…
Buyer Motivators and How to Best Qualify a Buyer
Georgea
June 13
During the initial discovery meeting, there is a sense of excitement that resonates through attendees. Also as a salesperson, we are excited about a new opportunity.The client feels something different though. They may be excited for different reasons, based on the type of buyer they are. They could be happy for finding a company to be the 3rd bid,…
Post-Event Surveys: Why Theyre Important
Georgea
May 30
Feedback is the lifeblood of market research. Customer surveys are key to defining your ideal client's needs, wants and pain points. An online survey is an effective, time efficient way to get this information. But what do you ask, when do you ask it and how do you use the answers? Read on for helpful insights to your survey woes and maybe even…
How to Show off Multiple Product Lines without Making Your Booth Space Over-Crowded
Georgea
May 23
When your business sells multiple line items, the idea of fitting all of your products in an 8' x 8' booth space can be daunting. How do you fit everything that accurately defines your brand, products and general mission into your booth? How much is too much? Sometimes it's a fine line between subtle and overwhelming. Since trade shows are our…


