Most exhibitors assume people stop because a booth looks "impressive" or expensive. In reality, the decision happens…
Most exhibitors assume people stop because a booth looks "impressive" or expensive. In reality, the decision happens…
Trade shows can be an incredible growth channel or a costly guessing game. Many teams invest thousands in booth design,…
When you step into a trade show, your booth is one of many fighting for attention. But with so many displays vying for…
People stop and admire a finished booth on the show floor.“Wow, that looks great,” they say.But what they don’t…
Trade shows are still one of the most effective platforms for businesses to build brand recognition, generate…
Pulling off a large-scale event isn’t just about booking a venue and sending invites. Behind every smooth-running…
Innovative Event Sponsorship Ideas Big-ticket Sponsors Cant Resist
Georgea
June 26
Having trouble getting sponsors to commit to your event? Your cookie-cutter, one-size-fits-all sponsorship package may be to blame. In addition to basic sponsorship perks like logo-emblazoned swag, guaranteed trade show booths, and speaking opportunities, high-end event sponsors are increasingly drawn toward packages that include customized…
Trade Show Videos: Surefire Ways to Command the Spotlight
Georgea
March 27
Done correctly, video will engage passersby like nothing else in the exhibitor's tool box. Once you've grabbed their attention, you can use video to educate, inform and even entertain potential business prospects. Here are some tips for creating trade show videos that captivate your audience while sharing your key message before, during and after…
Exhibiting Abroad? Avoid These Critical Mistakes to Ensure a Successful Show
Georgea
January 16
Has your company made plans to exhibit at its very first overseas trade show? Congratulations! Are you scared or anxious? You should be. Dipping your toe into international trade show waters can be as nerve-racking as it is exciting. Learn how to sidestep these common first-timer mistakes and you'll be on your way to a great foreign exhibit…
Design a Better Trade Show Display Using Customer and Buyer Personas
Georgea
December 12
Savvy marketers understand the value of customer personas in developing high-conversion funnels, email marketing campaigns and social media content. But customer personas aren't just for digital marketing. They can also provide exhibitors with valuable insights into how trade show displays should be outfitted and configured to draw in more…
Why Every Trade Show Display Needs a Kiosk, Thanks to Millennials
Georgea
December 5
As of just two years ago, millennials were making up to 73% of the purchasing decisions in B2B companies. That number has surely grown by now. So when it comes to your trade show display, are you doing everything you can to market to the Generation Y target audience? Learn why the kiosk is an essential component for any millennial-optimized…
The Ultimate Trade Show Disaster Preparedness Guide
Georgea
October 31
A wise man once said that while you can't control what happens to you, you can control how you react in any given moment. Trade show managers understand the importance of keeping a cool head in the midst of a challenge. More important still, however, is to plan ahead and be fully prepared for worst-case scenarios. With this handy guide, you can do…


