Trade show production is the backbone of any successful exhibition. While marketing draws people in, it is the…
Trade show production is the backbone of any successful exhibition. While marketing draws people in, it is the…
Outdoor events are unpredictable — the weather, the setup conditions, the crowd. That’s exactly why your display…
Transforming Your Booth into an Experiential DestinationSo, you’ve decided to scale your trade show booth. But a…
The other day, I met a musician at an SBA event. She shared that many years ago she exhibited at her 1st trade show and…
Trade show floor space is the real estate market of the exhibitor space. Like the actual real estate and housing market,…
Source: Pixabay Trade shows aren't just for enthusiasts and line-level users, they're for decision-makers. Often a…
How To Serve Your Clients with A Customer Journey Map
Georgea
October 11
In today's consumer-focused world, it's easy to forget that the buyer's journey is a nuanced path with far more complexities than we realize. Have you ever stopped to wonder what thought processes someone goes through from first hearing about a product or service to finally making the purchase or not? If you haven't, we're going to show you more…
How To Create a User Persona
Georgea
October 4
When companies are faced with the challenge of launching new products and services or even just revitalizing what they're currently offering, one of the best steps they can take is to create user personas. By doing the research and going through the effort of molding these personas, you're able to fully know your target audience and test the waters…
Engage Your Visitors with Great Traffic Building Ideas
Georgea
May 16
Boost Your Booth Traffic with These Helpful Tips!Behind every great business exhibit is a great booth. Since exhibit's are such a wonderful opportunity for networking and sourcing leads, you should be making sure you're doing everything you can to draw people towards your booth.So, what exactly can you do to boost foot traffic around your booth and…
4 Marketing Psychology Tips to Help You Connect with Consumers
Georgea
May 4
No matter how exciting your product or service might be, it is nothing without a solid marketing strategy that directly connects to your target audiences. While every audience has a differing set of psychographic and demographic indicators, at the end of the day, there are universal patterns of human behavior that can't be ignored. This is where…
Why is SMS Marketing the Future of Direct Response Marketing?
Georgea
November 24
Photo by Andrea Piacquadio from Pexels What is SMS Marketing?SMS stands for "short messaging service." In layman's terms, that means text message marketing.If you immediately think "spam marketing" when you hear about text message marketing, you should know that much has changed in recent years. Nowadays, there are privacy rules that forbid spam…
Hashtagging: DOs and DONTs of Using Hashtags
Georgea
November 17
Photo by Jon Tyson on Unsplash The DOs and DON'Ts of Using HashtagsThe history of hashtagging can be traced back to a web marketer named Chris Messina. In 2007, he pitched his idea about grouping tweets to the founders of Twitter, and although they didn't see the value in it right away, the idea eventually took off once Messina began to use…


