How To Create a User Persona

October 4
How To Create a User Persona
When companies are faced with the challenge of launching new products and services or even just revitalizing what they're currently offering, one of the best steps they can take is to create user personas. By doing the research and going through the effort of molding these personas, you're able to fully know your target audience and test the waters…

Hashtagging: DOs and DONTs of Using Hashtags

November 17
Hashtagging: DOs and DONTs of Using Hashtags
Photo by Jon Tyson on Unsplash The DOs and DON'Ts of Using HashtagsThe history of hashtagging can be traced back to a web marketer named Chris Messina. In 2007, he pitched his idea about grouping tweets to the founders of Twitter, and although they didn't see the value in it right away, the idea eventually took off once Messina began to use…
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