Planning the visual side of your exhibit is usually the fun part. But once the event is on the calendar, the real…
Planning the visual side of your exhibit is usually the fun part. But once the event is on the calendar, the real…
Trade shows are competitive spaces where every brand fights for attention. Some booths attract visitors effortlessly,…
Trade shows are high-stakes opportunities. The right booth can pull in crowds, spark conversations, and leave a lasting…
Striking the perfect balance between creativity and strategy, events today need more than just eye-catching displays to…
When it comes to setting up and tearing down your trade show booth, also known as Install and Dismantle (I&D),…
Follow These Steps to Analyze the Success of Your Marketing Strategies!When you're an exhibitor, it can be difficult to…
Planning Your Exhibit Booth Electrical Needs
Georgea
September 13
Every event manager knows that planning the electrical components of your booth is one of the most challenging parts of attending exhibit shows. Not only is it a complex process, but any flaws or miscalculations can cause serious delays and extra costs, potentially ruining your exhibit show experience.There are two components to ordering…
Secret Weapons: Ways to Use Social Media to Improve SEO
Georgea
October 27
Photo by Bedbible from Pexels The Debate About Social Media's Impact on SEOThe folks at Google have not made it easy to understand whether social media affects SEO. In 2010, the company said that social signals likes, shares, views, pins, etc. did play a role in determining the rankings that show up on people's search engine results pages (SERPs).…
Cast a Wider Net with Live Virtual Hybrid Events
Georgea
October 12
Virtual events whether used by themselves or in tandem with your on-site trade show can extend the reach of your message, create a greater return on investment. See how hybrid events provide added value in a time when travel budgets have been slashed and your target audience may not have time to attend a live show! Virtual Events for Greater…
4 Easy Hacks to Avoid WiFi Fees at Trade Shows, Expos and Conventions
Georgea
March 13
For trade show exhibitors, having access to WiFi when you need to conduct business is more of a rule rather than an exception. However, obtaining that access at a trade show can sometimes come with a hefty price tag. Although you may feel as though you have no choice but to pay, with a little research and know-how, you can find a free or low-cost…
Webinar Hacks: 5 Ways to Boost Engagement and Sell More Stuff
Georgea
November 28
Has your webinar attendance leveled off? Are you struggling to keep attendees tuned in all the way to the end of the event? Try these simple hacks today to supercharge your webinar format, engage prospects, and ultimately open the door for more sales.Hack #1: Upgrade to VideoTimes have changed. While PowerPoint slides especially animated ones are…
Small-scale Projection Mapping Tips for Event Organizers
Georgea
September 19
A large projection mapping installation can turn an ordinary trade show, expo or business conference into an eye-popping theatrical performance complete with media coverage but it usually carries a hefty price tag. The good news is that, when executed properly, small-scale projection mapping can be just as engaging as large installations, minus the…


