Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors assume people stop because a booth looks "impressive" or expensive. In reality, the decision happens…
Trade show production is the backbone of any successful exhibition. While marketing draws people in, it is the…
When it comes to trade shows, a booth acts as more than a space to display your products; it is your primary opportunity…
When you walk a trade show floor, it’s easy to spot which booths pull people in and which ones fall flat. Sometimes…
For years, exhibitors have assumed that a bigger booth equals a better outcome. More square footage feels like progress.…
Your Essential Trade Show Planning Timeline
Georgea
March 18
Trade shows require a lot of planning ahead. From choosing what shows to attend to marketing and everything in between, the amount of work to be done can be overwhelming. By creating a timeline, you will be able to make sure every task is done properly and on time, without unnecessary stress.12 Months Before the Trade Show Whenever possible, start…
How to Talk to Your Designers in a Language They Understand
Georgea
March 4
Graphic designers and marketing managers think and communicate ideas differently. Designers tend to focus on graphic elements and spatial patterns, whereas marketers tend to focus on messaging and calls to action. When designing your next trade show display, use these tips to ensure that you and your graphic designer are on the same page with a…
Get Your Exhibit Noticed with Overhead Structures and Hanging Signs
Georgea
February 19
Hanging signs and overhead structures not only make your trade show exhibit look more professional, they get your brand noticed! Adding overhead structures is a great way to make sure your brand is visible from nearly anywhere on the trade show floor. This makes your exhibit easier to find and more likely to garner attention and foot traffic from…
5 Essential Trade Show Booth Design Elements and How to Use Them
Georgea
February 5
Your trade show booth may seem like it's less important than what you are actually selling, but we're here to tell you, it's not. Your display is what is going to attract customers to your booth, so its design is every bit as important as your product or service. Here are the top five essential trade booth design elements and how to use them.1.…
Ask the Experts: Are Trade Show Expenses Tax Deductible?
Georgea
January 22
Running your own business and signing up for trade shows is exciting, but tax time can be confusing. If you are unsure about whether any of your trade show expenses are tax-deductible, you are not alone. Good news there are many tax-deductible trade show expenses! Let's go over some of the most common tax-deductible trade show expenses.Meal…
#EpicFail: 8 Digital Marketing Mistakes That Alienate Potential Customers
Georgea
January 8
As soon as a potential customer becomes aware of your business, the real test of your marketing prowess begins: you have mere seconds to pique interest, gain trust, and close the sale before your prospect is scrolling through the next page of Google search results. Earn more conversions by avoiding these #EpicFail and #FacePalm digital marketing…


