Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors assume people stop because a booth looks "impressive" or expensive. In reality, the decision happens…
Trade show production is the backbone of any successful exhibition. While marketing draws people in, it is the…
When it comes to trade shows, a booth acts as more than a space to display your products; it is your primary opportunity…
When you walk a trade show floor, it’s easy to spot which booths pull people in and which ones fall flat. Sometimes…
For years, exhibitors have assumed that a bigger booth equals a better outcome. More square footage feels like progress.…
10 Money-Saving Tips for Trade Show Exhibitors
Georgea
August 28
For most businesses, exhibiting at trade shows is an essential tool for boosting brand exposure and capturing sales leads. Where else can you meet face-to-face with dozens of prospective clients in a single day? But despite their effectiveness, trade shows can be expensive. Follow these tips to reduce costs and trim the fat off your trade show…
Got a Minute? Navigator Modular Pillowcase Displays Are Ready When You Are
Georgea
August 14
Boasting easy tool-free setup and vivid dye-sub printed graphics, pillowcase displays are some of the most striking, versatile, durable, budget-friendly and lightweight trade show exhibits around. But the Navigator product line in particular has taken pillowcase displays to a whole new level. See why Navigator fabric display kits have become an…
How and When to Work with Trade Show Union Labor
Georgea
July 24
If your motto is "don't sweat the small stuff," then you likely don't work as a trade show union laborer. From cables and lighting to exhibit placement, setup and tear-down, the talented folks working behind the scenes are laser-focused on the details. But union labor is expensive, and at some point every exhibitor wonders, "Can't I do some of this…
6 Trade Show Games and Activities Guaranteed to Draw a Crowd
Georgea
July 10
You don't exhibit at a trade show in hopes of having an empty booth; you want your booth teeming with prospects! But more booth traffic sometimes forces attendees to wait in line for personal attention from your sales team or walk away entirely. Trade show games and activities help by keeping prospects busy and engaged, giving you more time to…
Innovative Event Sponsorship Ideas Big-ticket Sponsors Cant Resist
Georgea
June 26
Having trouble getting sponsors to commit to your event? Your cookie-cutter, one-size-fits-all sponsorship package may be to blame. In addition to basic sponsorship perks like logo-emblazoned swag, guaranteed trade show booths, and speaking opportunities, high-end event sponsors are increasingly drawn toward packages that include customized…
Storytelling Tactics for Better Conversions and Brand Growth
Georgea
June 12
From ancient oral histories to blogs, vlogs and social media, storytelling has long served as a means of entertainment, education, cultural preservation, and a way of conveying moral values. It has defined us and united us. Using the power of storytelling, brand managers forge an emotional connection between sales prospects and a company's products…


