We're thrilled to officially invite you to the 2025 B2B Expo Join us on January 15, 2025, at the Albuquerque…
We're thrilled to officially invite you to the 2025 B2B Expo Join us on January 15, 2025, at the Albuquerque…
When I think about being a CEO and business owner, the people I get to work with are the #1 reason I do what I do. I…
Source: Pixabay Exhibiting at a trade show is an exciting prospect and can pay off with huge returns! But it also…
Photo Source: Pixabay Trade shows and events can provide the perfect environment to promote your brand and broadcast…
Photo Source: Pixabay Journalists aren't your target buying market, but before you brush them off to talk to that…
Don't Get Caught up in Wi-Fi Fees at Your Next Exhibit! Follow These Tips InsteadTrade Shows, exhibits, and conferences…
How To Serve Your Clients with A Customer Journey Map
Georgea
October 11
In today's consumer-focused world, it's easy to forget that the buyer's journey is a nuanced path with far more complexities than we realize. Have you ever stopped to wonder what thought processes someone goes through from first hearing about a product or service to finally making the purchase or not? If you haven't, we're going to show you more…
How To Create a User Persona
Georgea
October 4
When companies are faced with the challenge of launching new products and services or even just revitalizing what they're currently offering, one of the best steps they can take is to create user personas. By doing the research and going through the effort of molding these personas, you're able to fully know your target audience and test the waters…
How to Shift Your Exhibit to a Virtual Event
Georgea
September 7
2020 forced the entire globe to adjust to social distancing standards and stay-at-home regulations. The result? Rising popularity in virtual and hybrid events. Experts have been predicting that the trade show market is going to see an uptick in exhibit shows in the 3rd quarter of 2021but that doesn't mean virtual events are going to go away.They're…
How to Budget For Your Exhibit
Georgea
August 31
In today's climate, it's more important than ever to optimize your exhibit budget. Experts everywhere are reporting that the novel COVID-19 virus drastically decreased marketing event planners' budgets. This, as well as the shifting landscape of tradeshows post-2020, has made an efficient exhibit budget invaluable.How Big Should I Make My BudgetThe…
Tradeshows are starting to Reopen with a Different Look and Feel
Georgea
June 25
Orlando officially announced Tradeshow openings starting in mid-July for six shows and ten shows in August. Las Vegas announced the opening in August, with 75 planned shows scheduled for the remainder of the year. Germany has opened and has prepared a full slate of shows.What to expect for future shows:You will see a lot of folks wearing masks.…
Trending Now: Hot Topics in Trade Show Marketing and Design
Georgea
May 22
The science of trade show marketing is like a fast-moving subway train. Blink once and not only have you missed an opportunity, but it could be twice as hard to catch up to your competitors. Don't let trade show innovation pass you by! Dive into our list of "good reads," as recommended by EXHIB-IT! staff members, and take your event marketing to…


