We're thrilled to officially invite you to the 2025 B2B Expo Join us on January 15, 2025, at the Albuquerque…
We're thrilled to officially invite you to the 2025 B2B Expo Join us on January 15, 2025, at the Albuquerque…
When I think about being a CEO and business owner, the people I get to work with are the #1 reason I do what I do. I…
Source: Pixabay Exhibiting at a trade show is an exciting prospect and can pay off with huge returns! But it also…
Photo Source: Pixabay Trade shows and events can provide the perfect environment to promote your brand and broadcast…
Photo Source: Pixabay Journalists aren't your target buying market, but before you brush them off to talk to that…
Don't Get Caught up in Wi-Fi Fees at Your Next Exhibit! Follow These Tips InsteadTrade Shows, exhibits, and conferences…
Qualifying Questions that Go Beyond Traditional Questions
Georgea
April 18
Non-Traditional Questions You Should Be Asking!When interviewing prospects, it can be difficult to determine exactly what types of questions you should be asking. You want to go beyond the obvious but how can you ask questions that make your company stand out?Sometimes, one question could make the difference between them doing business with you or…
What to Do When Good Leads Go Bad
Georgea
April 4
How to Generate Loyal Leads That Will LastIt happens to the best of us the revolving door of leads. It may be easy enough to gain leads, but how can we maintain them?When good leads go bad, it's time to make a change. If someone isn't being responsive, there's usually a reason why so, what can we do to make them stay?We've outlined some basic tips…
How Procrastination Can Ruin It All
Georgea
February 28
The early bird gets the worm, or in the world of business, the prompt organizer gets their supplies for a discounted rate. That person doesn't have to worry about missing out on a last-needed chair or having one of the staffers not arrive before the show because the plane tickets were sold out.When putting together a trade show or other marketing…
Everything You Need to Know About an ATA Carnet
Georgea
January 24
When you are traveling in and out of a country, you need a passport to ensure to the foreign nation that your identity is valid and that you are a real citizen of that native land. If you have ever gone on a vacation or taken a business meeting somewhere around the globe, you will be familiar with the international requirements.The same concept…
How To Give Your Visitor the VIP Treatment
Georgea
November 15
Since the term "very important person" was coined in the 1930's, businesses everywhere have realized the potential of these special guests and their ability to affect their bottom line. It's widely known that 80% of a business's revenue can come from just 20% of its overall customers. Treating that 20% of customers like the VIPs they are is a…
Is It Worth Sponsoring or Hosting Your Events?
Georgea
November 8
Event strategy is an incredibly important tool for every business's marketing team, and one of the most complex problems these teams must solve is deciding whether to host or sponsor an event. Both tactics have their own benefitsand their own downsides.However, research has found that 40% of brands are planning on hosting events in the coming…


