Trade show production is the backbone of any successful exhibition. While marketing draws people in, it is the…
Trade show production is the backbone of any successful exhibition. While marketing draws people in, it is the…
Outdoor events are unpredictable — the weather, the setup conditions, the crowd. That’s exactly why your display…
Transforming Your Booth into an Experiential DestinationSo, you’ve decided to scale your trade show booth. But a…
The other day, I met a musician at an SBA event. She shared that many years ago she exhibited at her 1st trade show and…
Trade show floor space is the real estate market of the exhibitor space. Like the actual real estate and housing market,…
Source: Pixabay Trade shows aren't just for enthusiasts and line-level users, they're for decision-makers. Often a…
Do This, Not That When Survey Writing
Georgea
December 27
Surveys might seem like an easy-breezy part of the marketing exhibit process. It's a great way to get feedback on how you can improve and what about your product most interests participants in trade shows.But it's one thing to craft a survey, and it's quite another thing to craft a survey that will get you the honest responses that you're looking…
How to Bring Life to Your Old Exhibit
Georgea
December 20
It's only a matter of time before your brand-new, shiny exhibit begins to look a little less than that. The process of transporting your exhibit materials from trade show to trade show is bound to take a toll, so what are you supposed to do to make sure your booth is still leaving the best impression on your participants?Of course, the ideal…
How We Can Use Social Media to Create Valuable Connections
Georgea
November 29
A business's social media accounts aren't just for advertising their products. With a strong social media presence, a business is capable of reaching customers they could have never been able to reach with traditional marketing tactics, and they're able to develop personal connections with engaging online content.Social media is also a tool that…
10 Questions Every Exhibitor Should Ask Before Booking a Booth Space
Georgea
November 23
Unless your company has an unlimited trade show budget, you likely have to pick and choose between a dozen or more suitable shows over the course of a year. Now more than ever, it's important to put your time and energy into the events that will net you the highest return on your investment. But how to choose the right ones? Before committing your…
Is It Worth Sponsoring or Hosting Your Events?
Georgea
November 8
Event strategy is an incredibly important tool for every business's marketing team, and one of the most complex problems these teams must solve is deciding whether to host or sponsor an event. Both tactics have their own benefitsand their own downsides.However, research has found that 40% of brands are planning on hosting events in the coming…
Inbound and Outbound Marketing Whats the Difference?
Georgea
October 18
Are you designing or updating your marketing strategy? If so, you need a way to keep up with the constantly changing marketing landscape and one of the best ways to do that is by adjusting your strategy regularly.If most of your efforts are focused on traditional marketing mechanisms such as billboards, direct mail and other types of outbound…


