Trade show production is the backbone of any successful exhibition. While marketing draws people in, it is the…
Trade show production is the backbone of any successful exhibition. While marketing draws people in, it is the…
Outdoor events are unpredictable — the weather, the setup conditions, the crowd. That’s exactly why your display…
Transforming Your Booth into an Experiential DestinationSo, you’ve decided to scale your trade show booth. But a…
The other day, I met a musician at an SBA event. She shared that many years ago she exhibited at her 1st trade show and…
Trade show floor space is the real estate market of the exhibitor space. Like the actual real estate and housing market,…
Source: Pixabay Trade shows aren't just for enthusiasts and line-level users, they're for decision-makers. Often a…
10 More Tips to Court the Media: Part Two
Georgea
June 28
Photo Source: Pixabay In the world of public relations, one of the most powerful weapons is the media.The more buzz you can create around your trade show, the more your exhibitors and attendees will want to be involved. And what better way to create buzz than to get media reps interested in covering your trade show? After all, one story from a…
10 Tips to Court the Media-Part One
Georgea
June 21
Photo Source: Pixabay Journalists aren't your target buying market, but before you brush them off to talk to that incoming prospect, consider the exposure they can help you reach.A well-written and cited PR piece from a media outlet has the potential to catapult you and your brand far beyond the immediate impact of the event.Since we all know first…
8 Creative First-Class Mailer Ideas for Clients and Prospects
Georgea
June 14
Photo Source: Pixabay We've all been stuck in a digital world for so long that it may seem as though the direct mail marketing approach has faded.In truth, it's still highly effective! People and companies received dozens, if not hundreds, of emails a day. But how often do they get an envelope or package via snail mail?The Data & Marketing…
Tips for Predicting the Value of Visitors
Georgea
February 14
Trade shows are thought of as critical to a business's marketing and sales plans. Still, they are the first events on the chopping block if a company decides they need to compensate for losses in revenue or other budget restrictions. Trade shows are the scapegoats, but that's only because there are no traditional ways to determine if the products…
How to Prove Your Programs Worth
Georgea
February 7
Unlike other parts of your business model that are easier to track monetarily, figuring out how financially successful a trade show or other marketing event can be convoluted and take some measured evaluation.There are a lot of costs to hosting one of these shows. You must decide what is too extravagant, what is necessary to show the potential of…
Top 11 Tips for Engaging Your Followers
Georgea
January 10
Social media engagement is one of the hallmarks of successful business practice in 2021. We live on the internet, and if you don't put your company out in the WebSphere, you will struggle mightily to make money and grow your brand. Here are the 11 best tips we could think of to help you interact successfully with your followers.#1 Do…


