When it comes to trade shows, a booth acts as more than a space to display your products; it is your primary opportunity…
When it comes to trade shows, a booth acts as more than a space to display your products; it is your primary opportunity…
Your hero product deserves more than a corner on your booth. Yet at most trade shows, it ends up blending into the…
Planning a trade show presence takes more than booking a spot and showing up with banners. The way your booth is…
Trade shows are competitive spaces where every brand fights for attention. Some booths attract visitors effortlessly,…
Transforming Your Booth into an Experiential DestinationSo, you’ve decided to scale your trade show booth. But a…
Photo Source: Pixabay Experiential marketing, also known as engagement marketing, is a strategy that's growing in…
The Biowall Factor: Bring Your Trade Show Booth to Life
Georgea
April 24
In 1970, an adorable chartreuse-colored Muppet named Kermit the Frog told us all that it simply wasn't easy "bein' green." If Kermit were to visit a trade show today, we think he'd be happily surprised. As exhibitors experiment with adding biowalls to their displays, they're seeing attendees across the country respond with a collective and…
Make Your Booth Wheelchair-Friendly with These 6 Helpful Tips
Georgea
February 13
Every visitor to your exhibit is a potential customer. Wheelchair-friendly booth design helps to ensure that everyattendee can enjoy all aspects of a trade show display, including maneuvering around the booth, viewing and reaching sample products, and accessing tablet or iPad keyboards. Use these six helpful tips to improve wheelchair accessibility…
Awesome 9-Point Logo Design Checklist for Startup Brands
Georgea
October 17
For startup business owners and graphic designers alike, there's nothing more satisfying than building a new brand from scratch. It's an exhilarating process where you never quite know what's around the next corner. Startups need to be prepared for anything and that includes creating a library of logos early on that will be flexible enough to suit…
The Art and Science of Trade Show Booth Lighting
Georgea
September 26
Like women's cosmetics, good booth lighting highlights your display's most interesting features and hides its flaws. When executed well, booth lighting subtly guides visitors' attention in such a way that the light sources themselves become nearly imperceptible. But all that glitters is not gold, and too much of the wrong type of lighting can ruin…
Logo Redesign Tips and Trends
Georgea
August 22
Unlike fine wines, most corporate logos don't improve with age. In fact, with so many consumer and technology firms changing course and evolving at lightning speed, most logos are unlikely to survive beyond a three-year shelf life. If your company logo is in need of a makeover, be sure to check out these logo redesign tips and trends.Biggest…
5 Tips for Right-Sizing a Brand New Trade Show Display
Georgea
August 8
Purchasing and designing a new trade show display can be a daunting process, especially when you remember that your company will likely have to live with that display for the next several years. No pressure there! So how can you be sure that you're choosing the right size exhibit one that will perform well now and in the future? Here are a few tips…


