When it comes to trade shows, a booth acts as more than a space to display your products; it is your primary opportunity…
When it comes to trade shows, a booth acts as more than a space to display your products; it is your primary opportunity…
Your hero product deserves more than a corner on your booth. Yet at most trade shows, it ends up blending into the…
Planning a trade show presence takes more than booking a spot and showing up with banners. The way your booth is…
Trade shows are competitive spaces where every brand fights for attention. Some booths attract visitors effortlessly,…
Transforming Your Booth into an Experiential DestinationSo, you’ve decided to scale your trade show booth. But a…
Photo Source: Pixabay Experiential marketing, also known as engagement marketing, is a strategy that's growing in…
Create Successful Signage to Get Noticed
Georgea
March 28
At their core, trade shows are visual and artistic endeavors that stretch the abilities of marketing teams to create realistic and effective advertising. With so many different companies displaying their ideas on the same floor, it is imperative to go outside the box to get noticed by potential leads.If your booth is bland or indistinguishable from…
Secret Weapons: Ways to Use Social Media to Improve SEO
Georgea
October 27
Photo by Bedbible from Pexels The Debate About Social Media's Impact on SEOThe folks at Google have not made it easy to understand whether social media affects SEO. In 2010, the company said that social signals likes, shares, views, pins, etc. did play a role in determining the rankings that show up on people's search engine results pages (SERPs).…
How to Talk to Your Designers in a Language They Understand
Georgea
March 4
Graphic designers and marketing managers think and communicate ideas differently. Designers tend to focus on graphic elements and spatial patterns, whereas marketers tend to focus on messaging and calls to action. When designing your next trade show display, use these tips to ensure that you and your graphic designer are on the same page with a…
5 Essential Trade Show Booth Design Elements and How to Use Them
Georgea
February 5
Your trade show booth may seem like it's less important than what you are actually selling, but we're here to tell you, it's not. Your display is what is going to attract customers to your booth, so its design is every bit as important as your product or service. Here are the top five essential trade booth design elements and how to use them.1.…
Innovative Event Sponsorship Ideas Big-ticket Sponsors Cant Resist
Georgea
June 26
Having trouble getting sponsors to commit to your event? Your cookie-cutter, one-size-fits-all sponsorship package may be to blame. In addition to basic sponsorship perks like logo-emblazoned swag, guaranteed trade show booths, and speaking opportunities, high-end event sponsors are increasingly drawn toward packages that include customized…
Storytelling Tactics for Better Conversions and Brand Growth
Georgea
June 12
From ancient oral histories to blogs, vlogs and social media, storytelling has long served as a means of entertainment, education, cultural preservation, and a way of conveying moral values. It has defined us and united us. Using the power of storytelling, brand managers forge an emotional connection between sales prospects and a company's products…


