When you walk a trade show floor, it’s easy to spot which booths pull people in and which ones fall flat. Sometimes…
When you walk a trade show floor, it’s easy to spot which booths pull people in and which ones fall flat. Sometimes…
When you walk a trade show floor, the biggest booths usually get the first glance, but not always the best…
Your hero product deserves more than a corner on your booth. Yet at most trade shows, it ends up blending into the…
Somewhere along the way, exhibitors started believing that bigger booths automatically mean better results.…
Outdoor events are unpredictable — the weather, the setup conditions, the crowd. That’s exactly why your display…
Trade shows are a pivotal opportunity for businesses to showcase their products, network, and engage with potential…
Celebrating American Craftsmanship: Top 5 USA-Made Portable Event Displays
Georgea
July 9
As the echoes of Fourth of July celebrations fade, we find ourselves reflecting on some of the values that make our nation great. Among these values is a commitment to quality and innovation, particularly in the realm of American-made products. For those of us in the events and trade show industry, this commitment translates into investing in…
Money Saving Tips on Swag for Your Booth
Georgea
May 2
How to Save Big on Your Merch Stand!Trade shows are a terrific opportunity to get exposure for your brand. One of the best ways is with swag or merch at your stand. Swag is excellent for getting your name out there, and people like free things!By giving out something as small as a free pen or coaster with your logo and name, you just might bring in…
Costs at a Trade Show You Might Not Expect
Georgea
January 3
Trade shows are an exciting place. They raise the visibility of your business and help you make connections with new customers, not to mention show off some sleek displays and merchandise. However, while the environment of a trade show can be quite exciting, even fun, it's vital to remember that everything about getting your business into that…
How To Ensure Your Exhibit Materials Arrive Safely
Georgea
November 1
Your booth is the crux of your exhibit show. It's the physical manifestation of your company's goals, brand, products, and everything your company is trying to communicate to potential clients. If your company depends on the business you acquire through exhibit shows, any damage to your booth risks your bottom line on top of accruing fees for…
What Makes an Effective Trade Show Booth?
Georgea
September 20
The trade show is a great environment to meet with customers, build anticipation for your products, size-up your competition, and connect more directly with consumers of all shapes and sizes. But once you arrive in the trade show hall and see all the other exhibits of similar size, with similar layouts, and similar colors, suddenly your booth can…
Get Your Exhibit Noticed with Overhead Structures and Hanging Signs
Georgea
February 19
Hanging signs and overhead structures not only make your trade show exhibit look more professional, they get your brand noticed! Adding overhead structures is a great way to make sure your brand is visible from nearly anywhere on the trade show floor. This makes your exhibit easier to find and more likely to garner attention and foot traffic from…


