It’s easy to get excited about colors, graphics, and renderings. But too often, teams start with the design and…
It’s easy to get excited about colors, graphics, and renderings. But too often, teams start with the design and…
Organizing a successful conference is no small feat. Between booking venues, managing vendors, coordinating schedules,…
There’s a lot riding on every trade show. You’ve invested time, budget, and a ton of effort into showing up — but…
Trade shows are competitive spaces where every brand fights for attention. Some booths attract visitors effortlessly,…
Pulling off a large-scale event isn’t just about booking a venue and sending invites. Behind every smooth-running…
Transforming Your Booth into an Experiential DestinationSo, you’ve decided to scale your trade show booth. But a…
How to Optimize a Small Exhibit Booth
Georgea
October 25
Don't let a tiny booth at a trade show convince you that your display can't have a powerful presence. To take full advantage of a small booth, companies must think strategically about their small space and utilize every nook and cranny. All the while, they must ensure that their booth's appearance follows the current aesthetic trends of appearing…
Standing Out in Your Next Trade Show
Georgea
September 27
So much work goes into conceptualizing, creating, building, and transporting your booth to a trade show. So, it can almost feel unfair when you get to the trade show and realize so many other businesses have put just as much time and effort into their booths, too.With so many booths competing for attention from the same participants, how are you…
What Makes an Effective Trade Show Booth?
Georgea
September 20
The trade show is a great environment to meet with customers, build anticipation for your products, size-up your competition, and connect more directly with consumers of all shapes and sizes. But once you arrive in the trade show hall and see all the other exhibits of similar size, with similar layouts, and similar colors, suddenly your booth can…
Planning Your Exhibit Booth Electrical Needs
Georgea
September 13
Every event manager knows that planning the electrical components of your booth is one of the most challenging parts of attending exhibit shows. Not only is it a complex process, but any flaws or miscalculations can cause serious delays and extra costs, potentially ruining your exhibit show experience.There are two components to ordering…
How to Shift Your Exhibit to a Virtual Event
Georgea
September 7
2020 forced the entire globe to adjust to social distancing standards and stay-at-home regulations. The result? Rising popularity in virtual and hybrid events. Experts have been predicting that the trade show market is going to see an uptick in exhibit shows in the 3rd quarter of 2021but that doesn't mean virtual events are going to go away.They're…
How to Budget For Your Exhibit
Georgea
August 31
In today's climate, it's more important than ever to optimize your exhibit budget. Experts everywhere are reporting that the novel COVID-19 virus drastically decreased marketing event planners' budgets. This, as well as the shifting landscape of tradeshows post-2020, has made an efficient exhibit budget invaluable.How Big Should I Make My BudgetThe…


