It’s easy to get excited about colors, graphics, and renderings. But too often, teams start with the design and…
It’s easy to get excited about colors, graphics, and renderings. But too often, teams start with the design and…
Organizing a successful conference is no small feat. Between booking venues, managing vendors, coordinating schedules,…
There’s a lot riding on every trade show. You’ve invested time, budget, and a ton of effort into showing up — but…
Trade shows are competitive spaces where every brand fights for attention. Some booths attract visitors effortlessly,…
Pulling off a large-scale event isn’t just about booking a venue and sending invites. Behind every smooth-running…
Transforming Your Booth into an Experiential DestinationSo, you’ve decided to scale your trade show booth. But a…
Exhibitor Packing List: Travel Essentials for Booth Staffers on the Road
Georgea
September 11
Exhibiting at an out-of-town event can seriously boost your brand visibility, not to mention the insights gained from scoping out your competition on the show floor. But whether it's a small one-day trade show or a week-long business conference, it's easy to either over- or underestimate how much stuff to bring. This handy exhibitor packing list…
10 Money-Saving Tips for Trade Show Exhibitors
Georgea
August 28
For most businesses, exhibiting at trade shows is an essential tool for boosting brand exposure and capturing sales leads. Where else can you meet face-to-face with dozens of prospective clients in a single day? But despite their effectiveness, trade shows can be expensive. Follow these tips to reduce costs and trim the fat off your trade show…
How and When to Work with Trade Show Union Labor
Georgea
July 24
If your motto is "don't sweat the small stuff," then you likely don't work as a trade show union laborer. From cables and lighting to exhibit placement, setup and tear-down, the talented folks working behind the scenes are laser-focused on the details. But union labor is expensive, and at some point every exhibitor wonders, "Can't I do some of this…
6 Trade Show Games and Activities Guaranteed to Draw a Crowd
Georgea
July 10
You don't exhibit at a trade show in hopes of having an empty booth; you want your booth teeming with prospects! But more booth traffic sometimes forces attendees to wait in line for personal attention from your sales team or walk away entirely. Trade show games and activities help by keeping prospects busy and engaged, giving you more time to…
Innovative Event Sponsorship Ideas Big-ticket Sponsors Cant Resist
Georgea
June 26
Having trouble getting sponsors to commit to your event? Your cookie-cutter, one-size-fits-all sponsorship package may be to blame. In addition to basic sponsorship perks like logo-emblazoned swag, guaranteed trade show booths, and speaking opportunities, high-end event sponsors are increasingly drawn toward packages that include customized…
Trending Now: Hot Topics in Trade Show Marketing and Design
Georgea
May 22
The science of trade show marketing is like a fast-moving subway train. Blink once and not only have you missed an opportunity, but it could be twice as hard to catch up to your competitors. Don't let trade show innovation pass you by! Dive into our list of "good reads," as recommended by EXHIB-IT! staff members, and take your event marketing to…


