It’s easy to get excited about colors, graphics, and renderings. But too often, teams start with the design and…
It’s easy to get excited about colors, graphics, and renderings. But too often, teams start with the design and…
Organizing a successful conference is no small feat. Between booking venues, managing vendors, coordinating schedules,…
There’s a lot riding on every trade show. You’ve invested time, budget, and a ton of effort into showing up — but…
Trade shows are competitive spaces where every brand fights for attention. Some booths attract visitors effortlessly,…
Pulling off a large-scale event isn’t just about booking a venue and sending invites. Behind every smooth-running…
Transforming Your Booth into an Experiential DestinationSo, you’ve decided to scale your trade show booth. But a…
Exhibitors Guide to Trade Show Insurance Coverage
Georgea
May 8
A fire starts because of a faulty cord. Someone falls over on an item that dropped from your booth. An actual flood! There are so many scenarios where you could find yourself in need of trade show insurance. And while it's unlikely you will need it, having the proper coverage in place when disaster strikes can bring you peace of mind during the…
The Biowall Factor: Bring Your Trade Show Booth to Life
Georgea
April 24
In 1970, an adorable chartreuse-colored Muppet named Kermit the Frog told us all that it simply wasn't easy "bein' green." If Kermit were to visit a trade show today, we think he'd be happily surprised. As exhibitors experiment with adding biowalls to their displays, they're seeing attendees across the country respond with a collective and…
5 Ways to Dispose of an Unwanted Exhibit
Georgea
April 10
The corset. Platform shoes. Hammer pants. Instinctually, we all can just feel it when it's time for something to GO AWAY. So when it comes time to get a shiny new trade show exhibit whether it's for a campaign, branding or just because what exactly do you do with an old one? As it turns out, there are lots of options for trade show booth…
Trade Show Videos: Surefire Ways to Command the Spotlight
Georgea
March 27
Done correctly, video will engage passersby like nothing else in the exhibitor's tool box. Once you've grabbed their attention, you can use video to educate, inform and even entertain potential business prospects. Here are some tips for creating trade show videos that captivate your audience while sharing your key message before, during and after…
4 Easy Hacks to Avoid WiFi Fees at Trade Shows, Expos and Conventions
Georgea
March 13
For trade show exhibitors, having access to WiFi when you need to conduct business is more of a rule rather than an exception. However, obtaining that access at a trade show can sometimes come with a hefty price tag. Although you may feel as though you have no choice but to pay, with a little research and know-how, you can find a free or low-cost…
Trade Show Terminology: Learn the Lingo and Show Like a Pro
Georgea
February 27
Like most specialty industries, the world of trade show marketing has its own unique language. For exhibitors, knowing how to speak the lingo is critical. Learn these key terms to avoid costly misunderstandings between you and your exhibit design firm, show management representatives, shipping and freight vendors, on-site labor supervisors, and…


