It’s easy to get excited about colors, graphics, and renderings. But too often, teams start with the design and…
It’s easy to get excited about colors, graphics, and renderings. But too often, teams start with the design and…
Organizing a successful conference is no small feat. Between booking venues, managing vendors, coordinating schedules,…
There’s a lot riding on every trade show. You’ve invested time, budget, and a ton of effort into showing up — but…
Trade shows are competitive spaces where every brand fights for attention. Some booths attract visitors effortlessly,…
Pulling off a large-scale event isn’t just about booking a venue and sending invites. Behind every smooth-running…
Transforming Your Booth into an Experiential DestinationSo, you’ve decided to scale your trade show booth. But a…
How to Protect Your Exhibit Materials
Georgea
August 2
We all know that there's no guaranteed way to make sure your booth materials always go completely unscathed. They must make it through shipping, handling, loading, unpacking, installing, and rigging. With every new set of hands-on your booth, the potential for damage and loss increases.But not taking steps to properly protect your exhibit materials…
Is Exhibiting Right for You?
Georgea
July 26
Source: Pixabay Exhibiting at a trade show is an exciting prospect and can pay off with huge returns! But it also requires a large financial and time investment. If you're wondering how to decide if this is the route for you, here are a few things to consider.Target AudienceIf you know who your ideal customers are, you should know if they are…
How to Make Your Best First Impression at Trade Shows
Georgea
July 19
Source: Pixabay Trade shows aren't just for enthusiasts and line-level users, they're for decision-makers. Often a year's worth of inventory and projections are determined over the course of one or more trade shows.A strong first impression can make or break your success at these critical industry events. Here are a few recommendations for making…
How to Avoid Trade Show Wi-Fi Fees
Georgea
May 30
Don't Get Caught up in Wi-Fi Fees at Your Next Exhibit! Follow These Tips InsteadTrade Shows, exhibits, and conferences offer great opportunities to build your brand. You can broadcast some highlights from the event via your business social media platforms and drum up excitement for your show. You'll also want to announce key takeaways from the…
7 Things NOT to do in Your Exhibit Booth
Georgea
May 23
We've Talked About the Do's of Your Exhibit Booth Here are the Don'tsWe can talk about everything you could do to make your booth more appealing until we're blue in the face but what about the things you shouldn't be doing?While there are a lot of different things you can do to attract prospects, there are also some things you should stray away…
Money Saving Tips on Swag for Your Booth
Georgea
May 2
How to Save Big on Your Merch Stand!Trade shows are a terrific opportunity to get exposure for your brand. One of the best ways is with swag or merch at your stand. Swag is excellent for getting your name out there, and people like free things!By giving out something as small as a free pen or coaster with your logo and name, you just might bring in…


