It’s easy to get excited about colors, graphics, and renderings. But too often, teams start with the design and…
It’s easy to get excited about colors, graphics, and renderings. But too often, teams start with the design and…
Organizing a successful conference is no small feat. Between booking venues, managing vendors, coordinating schedules,…
There’s a lot riding on every trade show. You’ve invested time, budget, and a ton of effort into showing up — but…
Trade shows are competitive spaces where every brand fights for attention. Some booths attract visitors effortlessly,…
Pulling off a large-scale event isn’t just about booking a venue and sending invites. Behind every smooth-running…
Transforming Your Booth into an Experiential DestinationSo, you’ve decided to scale your trade show booth. But a…
How to Bring Life to Your Old Exhibit
Georgea
December 20
It's only a matter of time before your brand-new, shiny exhibit begins to look a little less than that. The process of transporting your exhibit materials from trade show to trade show is bound to take a toll, so what are you supposed to do to make sure your booth is still leaving the best impression on your participants?Of course, the ideal…
How to Launch a Low-Cost Exhibit
Georgea
December 13
If you haven't set up an exhibit before, it can be easy to rack up expenses. But just because you're new to exhibiting doesn't mean you have to pay like it. There are plenty of ways to set up immersive, effective marketing exhibits without breaking the bank.Take Advantage of Discounts and FreebiesNever run an exhibit before? You'd be surprised at…
Making a Big Impact with Your Small Booth
Georgea
December 6
Small exhibits have their limitations. The small size of them means they're often less eye-catching and immersive than larger exhibits, which take up larger footprints of space at trade shows. But exhibits in the 1020 feet size, or even 1010 feet, can command just as much attention as the bigger guys with the right approach . When crafting your…
10 Questions Every Exhibitor Should Ask Before Booking a Booth Space
Georgea
November 23
Unless your company has an unlimited trade show budget, you likely have to pick and choose between a dozen or more suitable shows over the course of a year. Now more than ever, it's important to put your time and energy into the events that will net you the highest return on your investment. But how to choose the right ones? Before committing your…
How To Give Your Visitor the VIP Treatment
Georgea
November 15
Since the term "very important person" was coined in the 1930's, businesses everywhere have realized the potential of these special guests and their ability to affect their bottom line. It's widely known that 80% of a business's revenue can come from just 20% of its overall customers. Treating that 20% of customers like the VIPs they are is a…
How To Ensure Your Exhibit Materials Arrive Safely
Georgea
November 1
Your booth is the crux of your exhibit show. It's the physical manifestation of your company's goals, brand, products, and everything your company is trying to communicate to potential clients. If your company depends on the business you acquire through exhibit shows, any damage to your booth risks your bottom line on top of accruing fees for…


