It’s easy to get excited about colors, graphics, and renderings. But too often, teams start with the design and…
It’s easy to get excited about colors, graphics, and renderings. But too often, teams start with the design and…
Organizing a successful conference is no small feat. Between booking venues, managing vendors, coordinating schedules,…
There’s a lot riding on every trade show. You’ve invested time, budget, and a ton of effort into showing up — but…
Trade shows are competitive spaces where every brand fights for attention. Some booths attract visitors effortlessly,…
Pulling off a large-scale event isn’t just about booking a venue and sending invites. Behind every smooth-running…
Transforming Your Booth into an Experiential DestinationSo, you’ve decided to scale your trade show booth. But a…
11th Annual B2B Expo a Huge Success!
Georgea
May 9
The 11th Annual B2B Expo, New Mexico's largest Strategic Networking event & Business-to-Business Expo, was a huge success last week with a packed house of 920 in attendance. This year we used Addmi's new Technology App, making it easy to track attendance and attendee preferences. The event broke previous attendance records with 836 attendees and…
Supercharge Your Exhibit with Branded Charging Stations
Georgea
May 2
Regardless of what you may have read, cell phone charging stations are not lead-generating magic beans. However, if you already have the three trade show essentials nailed down that is, (1) great branding and booth design, (2) friendly, knowledgeable salespeople, and (3) a solid plan for collecting leads and following up then adding a branded…
5 Ways XSnap Portable Fabric Displays Can Liven Up Your Trade Show Booth
Georgea
April 4
Looking to breathe some new life into that old trade show display? You don't have to start all over from scratch. There are plenty of ways to refresh and expand your existing display simply by building on what you already have. In fact, just by adding this one item, you can completely upgrade the look-and-feel of your display.XSnap Portable Fabric…
Increase Trade Show Attendance and Booth Traffic with Targeted Email Campaigns
Georgea
March 21
Email can be an effective and low-cost method for promoting trade show attendance and increasing booth traffic at your next event. But too often, marketers fall short by using a one-size-fits-all email strategy. Truth is, different audiences respond to different triggers, so the savvy email marketer should take time to develop targeted campaigns…
Trade Show Display Basics: Start with a Branded Table Throw
Georgea
March 7
If you're just getting started planning your company's first trade show, a branded table throw should be your first purchase. Not only is a logo-printed table throw a fantastic branding tool, but it can also be multi-purposed for use at a variety of other corporate events, from job fairs to holiday parties. Truth is, a branded table throw is so…
Business Travel, Leadership and Technology
Georgea
January 17
The marriage between leadership, including business leadership, and technology has become such an important subject that the topic has been incorporated in master's degree programs at a growing number of colleges and universities around the United States. Perdue University leads the way in this type of degree program that weds leadership with…


