It’s easy to get excited about colors, graphics, and renderings. But too often, teams start with the design and…
It’s easy to get excited about colors, graphics, and renderings. But too often, teams start with the design and…
Organizing a successful conference is no small feat. Between booking venues, managing vendors, coordinating schedules,…
There’s a lot riding on every trade show. You’ve invested time, budget, and a ton of effort into showing up — but…
Trade shows are competitive spaces where every brand fights for attention. Some booths attract visitors effortlessly,…
Pulling off a large-scale event isn’t just about booking a venue and sending invites. Behind every smooth-running…
Transforming Your Booth into an Experiential DestinationSo, you’ve decided to scale your trade show booth. But a…
Design a Better Trade Show Display Using Customer and Buyer Personas
Georgea
December 12
Savvy marketers understand the value of customer personas in developing high-conversion funnels, email marketing campaigns and social media content. But customer personas aren't just for digital marketing. They can also provide exhibitors with valuable insights into how trade show displays should be outfitted and configured to draw in more…
Why Every Trade Show Display Needs a Kiosk, Thanks to Millennials
Georgea
December 5
As of just two years ago, millennials were making up to 73% of the purchasing decisions in B2B companies. That number has surely grown by now. So when it comes to your trade show display, are you doing everything you can to market to the Generation Y target audience? Learn why the kiosk is an essential component for any millennial-optimized…
The Ultimate Trade Show Disaster Preparedness Guide
Georgea
October 31
A wise man once said that while you can't control what happens to you, you can control how you react in any given moment. Trade show managers understand the importance of keeping a cool head in the midst of a challenge. More important still, however, is to plan ahead and be fully prepared for worst-case scenarios. With this handy guide, you can do…
Beware the Hidden Costs of Tradeshow Exhibiting
Georgea
October 24
Remember that time when you saved a BUNDLE on a new printer, only to discover that the cost of replacing just one ink cartridge was 3x what you paid for the printer itself? Ugh. Like that printer, the cost of tradeshow exhibiting is often not what it seems on the surface. Here's how to navigate the hidden costs so you can avoid sticker shock and…
Small-scale Projection Mapping Tips for Event Organizers
Georgea
September 19
A large projection mapping installation can turn an ordinary trade show, expo or business conference into an eye-popping theatrical performance complete with media coverage but it usually carries a hefty price tag. The good news is that, when executed properly, small-scale projection mapping can be just as engaging as large installations, minus the…
5 Tips for Right-Sizing a Brand New Trade Show Display
Georgea
August 8
Purchasing and designing a new trade show display can be a daunting process, especially when you remember that your company will likely have to live with that display for the next several years. No pressure there! So how can you be sure that you're choosing the right size exhibit one that will perform well now and in the future? Here are a few tips…


