It’s easy to get excited about colors, graphics, and renderings. But too often, teams start with the design and…
It’s easy to get excited about colors, graphics, and renderings. But too often, teams start with the design and…
Organizing a successful conference is no small feat. Between booking venues, managing vendors, coordinating schedules,…
There’s a lot riding on every trade show. You’ve invested time, budget, and a ton of effort into showing up — but…
Trade shows are competitive spaces where every brand fights for attention. Some booths attract visitors effortlessly,…
Pulling off a large-scale event isn’t just about booking a venue and sending invites. Behind every smooth-running…
Transforming Your Booth into an Experiential DestinationSo, you’ve decided to scale your trade show booth. But a…
What to Look for in a Trade Show Manager
Georgea
July 25
Thinking of hiring a trade show manager? The most effective trade show managers have a very specialized set of skills. Whether you're considering hiring your own in-house talent or outsourcing to a third-party vendor, there are certain traits you'll want to look for during your search to ensure you're netting the best talent available.Duties of a…
Used Displays: The Budget Friendly Way to Get Quality Displays
Georgea
June 27
Considering getting a trade show display but unsure if a new display is the right decision? Choosing a used trade show display can be a great alternative for most budget-conscious businesses and first-time companies looking to explore the opportunities that trade shows present. For those who own older displays where 90% of the pieces still look new…
Pros and Cons of Exhibiting vs. Attending Tradeshows
Georgea
June 20
You may ask yourself if it is worth it to attend a trade show? Well, it all depends. It can be if you have a clear understanding of the pros and shortcomings of participating along with a good idea of what you hope to accomplish while you are at the show. To make it easier to measure your ROI, it is important to have a clear goal in mind and ensure…
Buyer Motivators and How to Best Qualify a Buyer
Georgea
June 13
During the initial discovery meeting, there is a sense of excitement that resonates through attendees. Also as a salesperson, we are excited about a new opportunity.The client feels something different though. They may be excited for different reasons, based on the type of buyer they are. They could be happy for finding a company to be the 3rd bid,…
Post-Event Surveys: Why Theyre Important
Georgea
May 30
Feedback is the lifeblood of market research. Customer surveys are key to defining your ideal client's needs, wants and pain points. An online survey is an effective, time efficient way to get this information. But what do you ask, when do you ask it and how do you use the answers? Read on for helpful insights to your survey woes and maybe even…
How to Show off Multiple Product Lines without Making Your Booth Space Over-Crowded
Georgea
May 23
When your business sells multiple line items, the idea of fitting all of your products in an 8' x 8' booth space can be daunting. How do you fit everything that accurately defines your brand, products and general mission into your booth? How much is too much? Sometimes it's a fine line between subtle and overwhelming. Since trade shows are our…


