It’s easy to get excited about colors, graphics, and renderings. But too often, teams start with the design and…
It’s easy to get excited about colors, graphics, and renderings. But too often, teams start with the design and…
Organizing a successful conference is no small feat. Between booking venues, managing vendors, coordinating schedules,…
There’s a lot riding on every trade show. You’ve invested time, budget, and a ton of effort into showing up — but…
Trade shows are competitive spaces where every brand fights for attention. Some booths attract visitors effortlessly,…
Pulling off a large-scale event isn’t just about booking a venue and sending invites. Behind every smooth-running…
Transforming Your Booth into an Experiential DestinationSo, you’ve decided to scale your trade show booth. But a…
Make Your Booth Wheelchair-Friendly with These 6 Helpful Tips
Georgea
February 13
Every visitor to your exhibit is a potential customer. Wheelchair-friendly booth design helps to ensure that everyattendee can enjoy all aspects of a trade show display, including maneuvering around the booth, viewing and reaching sample products, and accessing tablet or iPad keyboards. Use these six helpful tips to improve wheelchair accessibility…
Understaffed? Grow Your Own Sales Talent in Time for Your Next Trade Show
Georgea
January 30
Frontline sales managers are under pressure to ensure that every event on the trade show marketing calendar will be staffed by at least two members from the sales team. But if you've recently lost a top performer to a competitor or departmental budget cuts, that's not always possible. The ideal solution? A backup sales team that can flex in during…
7 Ways to Keep Your Marketing Collateral Out of the Hotel Trash Bin
Georgea
January 23
There's nothing worse than seeing all your hard work go to waste literally. With all the marketing collateral that's handed out at trade shows, it's no surprise that most of it never makes the return trip back to your prospective customer's corporate office. Save money (and save face) by learning how to deliver marketing materials worth…
Exhibiting Abroad? Avoid These Critical Mistakes to Ensure a Successful Show
Georgea
January 16
Has your company made plans to exhibit at its very first overseas trade show? Congratulations! Are you scared or anxious? You should be. Dipping your toe into international trade show waters can be as nerve-racking as it is exciting. Learn how to sidestep these common first-timer mistakes and you'll be on your way to a great foreign exhibit…
Dont Be Fooled by Trade Show Scams and Scammers
Georgea
January 9
Even the most conscientious trade show managers have been duped by trade show scammers. Seemingly legitimate offers arrive in your inbox almost daily, touting attendee lists, hotel discounts, and fabulous-sounding shows that, sadly, are often too good to be true. But with a little due diligence, you can learn how to spot these scams and avoid them…
Top Trade Show Furniture Trends for 2019
Georgea
December 19
Earthy and rustic. Warm and inviting. Quirky and unconventional. The latest trends in trade show furniture reveal the industry moving away from glitz and shine in favor of more textured, natural-looking, lounge-inspired booth designs. If you've been thinking of freshening up your exhibit with a trade show furniture makeover, read on for more…


