Understaffed? Grow Your Own Sales Talent in Time for Your Next Trade Show

January 30
Understaffed? Grow Your Own Sales Talent in Time for Your Next Trade Show
Frontline sales managers are under pressure to ensure that every event on the trade show marketing calendar will be staffed by at least two members from the sales team. But if you've recently lost a top performer to a competitor or departmental budget cuts, that's not always possible. The ideal solution? A backup sales team that can flex in during…

Exhibiting Abroad? Avoid These Critical Mistakes to Ensure a Successful Show

January 16
Exhibiting Abroad? Avoid These Critical Mistakes to Ensure a Successful Show
Has your company made plans to exhibit at its very first overseas trade show? Congratulations! Are you scared or anxious? You should be. Dipping your toe into international trade show waters can be as nerve-racking as it is exciting. Learn how to sidestep these common first-timer mistakes and you'll be on your way to a great foreign exhibit…
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